Pride and Prejudice Essay

   When Elizabeth refuses to say whether or not she is engaged to Darcy, Lady Catherine says, ‘Obstinate, headstrong girl! †¦ Is this your gratitude for my intentions last spring? ‘ (p294) From this quote, we can see that Austen believes that people of the aristocracy do not expect to be disobeyed. Mr. Collins is a prime example of how Lady Catherine expects people who are below her social status to act around her. He is eager to please and show off, as discussed earlier; he is proud of his dealings with Lady Catherine. He may be eager to please many above his social status, but conveys hate upon those whom he is even related to. Mrs. Bennet is torn between revulsion for him (not because of his character, but because the house is entailed to him) and liking him as a potential husband for one of her daughters, so that the house will be entailed to them if Mr. Bennet dies. ‘My cousin, Mr. Collins, who, when I am dead, may turn you all out of this house as soon as he pleases. ‘ Mr. Collins also has the desire to do things ‘properly,’ the fortunate chance of him meeting Lady Catherine when life in Hunsford became vacant, resulted in a good house. He also obtained a sufficient income due to being a clergyman traditionally, as he is the second son of the family. With his good house and income he chooses to seek a wife from one of the Bennet daughters as it would prevent the family from being thrown out of the house once Mr. Bennet passes away. This displeases Austen as Mr. Collins is choosing to marry for business rather than love and soon concludes this business by proposing to Elizabeth. Elizabeth’s refusal of marriage is because she simply didn’t love him. ‘You could not make me happy, and I am convinced that I am the last women in the world who would make you so. ‘ (p90) Austen presents her thoughts of marriage through her main character Elizabeth. This forces Mr. Collins to look elsewhere and when Charlotte Lucas accepts his proposal of marriage, Elizabeth is shocked because of Charlotte’s reasons for accepting him. ‘I am not romantic you know. I never was. I ask only a comfortable home; and considering Mr. Collins character, connections, and situation in life, I am convinced that my chance of happiness with him is as fair, as most people can boast on entering the marriage state. ‘ Austen disapproves of Charlottes actions as Charlotte is marrying for money rather than love, which Austen is against. The Bingley sisters are the most prominent of the characters. Caroline, although bright, is proud and prejudiced in her reactions to the Bennets, particularly Jane and Elizabeth. ‘†¦.. Her jealousy and dislike of one sister much exceeded her affection for the other. ‘ They are introduced in the novel when Mr. Bingley arrives in Netherfield. They are very proud and consider themselves to be people to aspire to, but are highly sarcastic and condescending towards Elizabeth. ‘I shall never forget her appearance this morning. She really looked almost wild. ‘ (P. 28) From this quote, we can see that characters such as these do not expect to be at all associated with characters such as Elizabeth and because of this, Austen condemns them using sharp wit and satire. Miss Bingley soon observes and suspects enough tension between Elizabeth and Darcy to become jealous and feels that Elizabeth isn’t fit for Darcy because of her parents and the fact that she has no connections. On the other hand, Darcy thinks nothing of Miss Bingley’s comments and calls Elizabeth ‘the most handsome girl. ‘ An opinion that has changed since the first ball. This quote shows that there is no reason for Darcy to be fond of Elizabeth other than love. In the first few chapters Miss Bingley is assumed to be Jane’s friend but as Jane and Mr. Bingley become more infatuated and Miss Bingley realizes Mr. Bingley’s intentions, she becomes rude to Jane by keeping her away from Mr. Bingley and compelling him to go to London. Miss Bingley’s expectation that Darcy will find her flirting irresistible shows how shallow she is compared to Elizabeth, whose calm, demeanor amid the sniping at Pemberley sets her apart from the other women. ‘Pray, Miss Eliza, are not the-shire militia removed from Meryton? They must be great loss to your family. ‘ Mrs. Bennet is almost certainly the most earsplitting character of them all with the fact that she is honest enough to give her thoughts and opinions about anyone that displeases her. She is by no means a model for her daughters and throughout the novel, Mrs. Bennet herself is a social embarrassment, shallow and snobbish. She clutches at her lost youth through indulging Lydia and Kitty and is concerned more with marrying her daughters into money, than because they are in love. ‘Of having another daughter married to Mr. Collins, she thought with equal certainty, and with considerable, though not equal pleasure. ‘ This quote shows how Mrs. Bennet ranks Elizabeth as her least favorite child due to Elizabeth’s refusal of Mr. Collins marriage proposal. Mrs. Bennet married above her position in society to Mr. Bennet. She is in juxtaposition with him and their marriage is an illustration of what may well happen between Lydia and Wickham. When Lydia leaves with Wickham, Mrs. Bennet becomes extremely immature and stays in her room until the entire problem is resolved. ‘Why did the Forsters ever let her go out of their sight†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. I always thought they were very unfit to have the charge of her; but I was over-ruled, as I always am. ‘ (p. 235) This quote shows how Mrs. Bennet blames every person who had any part in this and feels that she is the victim in this. When Mrs. Bennet discovers that Lydia is to get married, her ill thoughts of everything and mainly Wickham become violent forms of delight. ‘This is delightful indeed! -She will be married! -I shall see her again! -She will be married at sixteen! ‘ This quote shows Mrs. Bennet to have inappropriate behaviour as everyone else is still in shock about what has happened but she proceeds from being the worst effected to the most excited. In conclusion the novel reveals rewarding depths of comedy and irony as well as leaving us fulfilled and contented, rather than miserable and frustrated at the end. In the end Elizabeth and Darcy change and lose their pride about their positions but the satirical characters don’t because they are either high up in social status or they have married financially rather than for love and so preserve their pride. I think Austen’s satire is effective when using characters such Mr. Collins and his proposal to Elizabeth which brings her ‘so near laughing that she could not use the short pause he allowed in any attempt to stop him farther’ Sefket Birdane Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Of Mice And Men †Plans that go wrong Essay

In this essay, I will be examining how and why plans go wrong in â€Å"Of Mice and Men† by John Steinbeck, and I will also be looking at the other themes in the book. These themes include friendship, loneliness and the fragility of people’s dreams. The novel’s title comes from a poem by Robert Burns called â€Å"To A Mouse†. The chosen title fits in well with the theme of how fragile dreams are, and Burns shows how the plans of men are no more secure than those of the mouse, which is the message that Steinbeck is tries to portray throughout the book. Most of the characters in the novel have dreams or ambitions that are often kept secret to begin with. Curley’s wife was desperate to finally tell someone about her dreams, and it is ironic that is was Lennie that she confided in, who appeared to have no interest in what she has to say, and was in his own dream world. This is proven when Curley’s wife is midway telling Lennie about her dream, and Lennie is thinking about the puppy he has accidentally killed and says, â€Å"Maybe if I took this pup out and thrown him away, George would never know.† He has his mind on other things. Most of the characters experience loneliness, and they have different ways of dealing with it. For George and Lennie, they have each other, for Candy he has his dog, for Crooks it is his pride, and Curley’s wife combats it by flirting with all the workers. George and Lennie’s dream is to own a small ranch where they can live and work for themselves â€Å"an’ live off the fatta the lan'†, as Lennie says. Their dream is of independence and self-sufficiency. We are told each time the â€Å"dream† is mentioned, that ordinary ranch workers â€Å"are the loneliest guys in the world† and the pattern they follow is work, blow their money gambling or at the â€Å"cat house† and then going back to work. George however says â€Å"with us it aint like that. We got a future†, which shows that because of the friendship that he and Lennie share, they are able to plan for the future and they depend on each other. Lennie is particularly excited about him being able to â€Å"tend the rabbits† and this I think is why Lennie is so excited about the dream, because he gets responsibility to look after the animals which is his passion. George uses Lennie’s dream of tending the rabbits as a threat, for example if Lennie â€Å"does another bad thing†, George threatens to not let them tend the rabbits on their ranch. To begin with, the dream is strictly between Lennie and George. George says â€Å"we’d belong there† which shows that he needs to feel a sense of belonging which owning your own property can bring. When Candy hears of the dream, he also wants to join it. Candy is a character in the book that is also lonely. Since the shooting of his dog, Candy has lost his only companion, and by joining them in the dream, he has a chance for dignity, independence and freedom as well as company in his old age. We can tell that Candy feels very strongly about this, because Steinbeck tells us â€Å"his eyes were full of wonder† at the prospect. He is also willing to put â€Å"three hundred an’ fifty bucks† into the buying of the ranch, which brings the dream all the more closer and more reachable for Lennie and George. It all goes wrong however, when Lennie’s childlike obsession for â€Å"petting† things goes out of hand, and he ends up killing Curley’s wife. Curley’s wife in pursuit of company leads her to Lennie. She pours out her pent up frustration of her unrealised dreams and ambitions. When she realises Lennie isn’t taking much interest, she lets him feel her hair. Lennie being Lennie strokes harder and harder even though Curley’s wife begs him to stop. As we already know from the book, Lennie gets confused very easily and panics. When he felt Curley’s wife struggling, â€Å"Lennie was in panic† which shows us that Lennie cannot understand what he should do, and believes that putting his hand over â€Å"her mouth and nose† is the right thing to do to stop her screaming. This shows us that Lennie is not rational. As she struggled to get out of his grasp he accidentally broke her neck. Lennie then ran off to his hiding place where he was told to go if he ever did a ‘bad thing.’ When Curley discovers his wife’s body, he runs after Lennie with a mob including George. George realises that if the mob catches Lennie, he will be lynched for the murder of a woman, and feels that it is much more painless for George to kill him himself. This also shows us the attitude of the time in that part of America. The police will not be involved, as the company is driven on revenge. This is the end of the great dream that George had manufactured, all gone in the wink of an eye. All the anticipation for the life they might of had is gone. Candy shows that he is still willing to carry out the dream when he says â€Å"You an’ me can go there an’ live nice can’t we George?† This twist in the plot relates back to the title of the novel, where it says how easily plans can go wrong. I feel Curley’s wife is the most despairing and lonely character in the book. She has no friends, no future, no respect and she doesn’t even deserve a name. She is just called â€Å"Curley’s wife†. I feel sorry for her because, all she wants is someone to talk to, to converse with, and in her mind the only way she can do this is by flaunting herself to the men just to get noticed. This leads her to be perceived as a ‘tart’ by the men, and they think she has â€Å"got the eye† on all of them. I think she represents absolute loneliness and desperation to achieve something better in life. The only reason she parades herself is to get attention. She believes that ‘ain’t none of them cares how I gotta live.’ This is in fact true, because no one in the book cares about her or how she feels not even her husband, which must be very depressing for her. This situation leads her to become frustrated and she lets it all out during a conversation with Crooks, Lennie and Candy. She ‘flared up’ and started to pour out her feelings about how she doesn’t like her husband and begins to pick on and threaten Crooks to make her feel powerful and tells him â€Å"I could get you strung up on a tree so easy it aint even funny†. This incident really gives us an insight on how unhappy and bitter she is with her life. Her marriage to Curley was an attempt to escape her solitary life. In fact it has only made it worse. Curley holds no respect for his wife and regards her as a trophy. His insecure feelings towards his wife, forces her into flirting with the other ranchers. Her visits to find Curley are only there so that she can speak to somebody, but none of them seem to realise this and instead regard her as a hussy. In conclusion, I think that â€Å"Of Mice And Men† is very appropriate to life, because dreams and ambitions are fragile, and can easily be lost. Even the best plans depend on lots of factors that can go wrong. I do however think that things could have turned out differently. If Curley had only a little respect for his wife, and gave her the love and affection that she needed, she would not have had to gone to Lennie to tell him her problems, and her death could have been prevented. I do think that George did the right thing at the end of the book, and Slim understood this as he said â€Å"You hadda, George. I swear you hadda.† Lennie would have only been more confused if he would have had to answer endless questions about the death of Curley’s wife. We can tell how much affection George felt for Lennie, because before he died, he left Lennie with the vision of their dream, and tells him that â€Å"Ever’body gonna be nice to you. Aint gonna be no more trouble.† I think on the basis of this novel, Steinbeck’s views are quite pessimistic in the fact that not everybody thinks that dreams are so easily lost. We can tell that Steinbeck appreciates nature and the beauty of it though, because of the many references to it. For example before Lennie dies, he describes â€Å"the deep green pool† and â€Å"the hilltops were rosy†. It is almost as if he believes that whatever mankind may do, nature will always be there.

American Marketing Association

Marketing is a broad concept. According to the American Marketing Association, marketing is the set of activities and processes in order to create communication and deliver products or any kind of exchange that has some value to customers, clients or society. To develop sales and reputation it is important for any company to buildup strategies for emphasizing the concept of marketing. A company that lack good marketing strategy may lose essential opportunities for increasing their market value  (Armstrong, Adam, Denize, & Kotler, 2014). Australian retail market contains many noteworthy names. One such name is Woolworth that has attained a apex of success. For its target customers Woolworths have a wide range and variety of products that includes groceries, vegetables, meat, packaged food items, magazines stationary products and even DVD  (Arli, Dylke, Burgess, Campus, & Soldo, 2013). Recently Woolworths launched its clothing line in South Africa to increase its business and popularity. Woolworths has 980 stores across Australia and 16 retail stores without the name Woolworth but under the same logo. They have their Headquarters in New South Wales and they operate under the name Safeway in Victoria where they have four stores in rural Victoria and three in Melbourne. They are at the market of retail business for over 92 years with average sale of 33,275 million dollars and profit margin of 1099 million dollars. Their asset value is worth 11,936 million dollars  (Knox, 2014). In this current report the marketing strategies of Woolworth including the issues faced by the brand is discussed. Ways for resolving such issues is also recommended. In Australian Market, the prime competitor for Woolworths is Coles and together they dominate over 80% of the Australian retail market. In recent years however a new name Aldi, came to business to give these two giant a competition. Woolworths became the fastest growing food and liquor retailer in Australian market in 2013. For achieving such peaks, the company must have some concrete marketing strategies. In this section, these strategies are discussed elaborately with context to the eight Ps of marketing. The marketing strategy targeted for products includes Design, technology, usability, value, quality, brand and warranty. Woolworths being a retailer has a wide range of products in their supermarket chains. Their product range includes fresh and packaged foods and vegetables; beverages and liquor; clothing line; Home accessories. In addition, they also have financial services  (Perrone & Wodonga, 2015).   For food and beverages, they focus on quality. Supplying the customers with high quality food is their first choice. Next, they rely on convenience, providing the customers feasibility of shopping in wide range of branded products. Innovation is their strongest marketing strategy that includes delicious authentic yet innovative recipes, which are tasty yet nutritious. Their clothing line focus on improving ranges, introducing new fashionable styles in budget value and sustainable quality. Woolworths present a wide range of home accessories and furnishings that include kitchen an d bathroom ware, crockery and vases, bedroom wear and curtains. They also have a market for furniture that is stylish and contemporary in an affordable range  (Digital, 2017). Keeping their customers in mind, and to appeal to a huge range of customer, Woolworths offer a wide range of price that fits the budget of majority of taxpayers. To attract customers they give offers in a wide range of their products as well. A total basket of goods that includes bread, milk, eggs, apples, chicken, cabbage, cheese maize, sugar, mincemeat, soft drink, flour, tea bags, rice and margarine is worth R479.44, which is quite affordable. Combined with lucrative offers Woolworth has a solid marketing strategy to attract a good range of customers  (Digital, 2017). The successful promotional strategies that Woolworths take make them the key player in the Australian retail market. According to analysts, their key to success is that they focus more on growing category sales rather than price cut. Even though there are players in business who offer same range of products in much lower price, Woolworth stays as the customer’s choice of brand to shop. Their central focus is on extending their food and liquor range.   Promoting their grocery, petrol through celebrities had been a prime promotional strategy for Woolworths that attracted attention of customers. This helped increase their brand value considerably  (Methner, Hamann, & Nilsson, The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths., 2015). Place represents a particular point from where products of an organization reach the end customers. Place can be both offline and online. Depending on the type of product offerings of the organization, online or offline mode is selected and in some cases both are selected, so that the company is able to grow its business manifold  (Armstrong, Adam, Denize, & Kotler, 2014). Place offers a different picture to the consumers. While deciding to set shop in a particular city, an organization has to carefully study various parameters with respect to the existing demography, purchasing power parity of the consumers, existing competitors and local tax laws. It is the community for whom quality products and services are offered by an organization. People factor can be categorized with respect to both in house human resources of the firm and also the consumers to whom the same will be sold. If qualities of services are not up to the mark or the desired level of expectations, then a very good quality product might not sell to its intended customers. Woolworths has an excellent human capital workforce which has helped them expand its network and product portfolio across Australia and now to South Africa as well  (Shin & Lee, 2015). Since it’s important to develop a quality product offering to the customers, the method in which a product undergoes should be of very high standard as customers are paying premium to buy the same  (Human & Bick, 2016). Quality is a critical attribute of Woolworths’ product offerings, which has been maintained since the time it set up its business in 1924. Through partnership route, a firm gains competitive advantage over its rivals as two brands and their distribution points and strategies merge together, thereby realizing good economies of scale  (Rosenbaum-Elliott, Elliott, H., Percy, & Pervan, 2015). When strategic partnerships are formed, it delivers a greater impact on the company’s intended message in the market through smart packaging of products and good merchandising. Physical evidence determines the level of satisfaction from the customer’s point of view. They often judge the quality of a product based on their perceptions of the surrounding infrastructure  (Muposhi & Dhurup, 2016) Achieving the business strategies, analyzing the influential environment on its profitable ground are the important point that Woolworths need for its understanding (Feigin, 2016). The corporate strategies are not only accomplished but also the business performance of the organization significantly affects on the impact of the external factors of the organization. On analyzing the external environment, the internal aspects will help Woolworths to improve its present strategies and turning the mission into effective actions (Methner, Hamann, & Nilsson, The Evolution of a Sustainability Leader, 2015). Woolworths adapted some competitive strategies for competing in retail industry. It identified its position the field of retail marketing.   The two levels of external environment can be divided into two major levels that include the environment of the industry that can influence outside the company and the general influential factor, called macro environment of the company. Issues that Woolworths faces currently in Australia that can be listed below: Woolworths, being a large market scale in retail industry; they have very low dependency on the suppliers of the particular items. They must have very low dependency rate in the ground of the supply chain (King & Thobela, 2014). The fixed customers of Woolworths bargains tremendously in the store for the discount of any items. They get huge level of discounts in the e-commerce sites almost al the year round. Customers start trusting those online sites more than to step in for the retail market (Cameron, Sayers, Sacks, & Thornton, 2015). The discounted items from the sites become cheap in the price range and the quality remains the same. The current and new threat of Woolworths is considered significantly due to several other reasons. Any new organization competing in the particular business needs a huge amount of start-up capital for fixing up the facilities and for operating the business. Woolworths competes with Coles with 23% of the market that is controlled by them. Woolworths is the leader of the Australian market and its position flourishes the power of the company for exploitation of the potentiality of the market by its well-built resources and a proper presence of the company (Feigin, 2016). The Australian government has several restrictions on the movement of Woolworths as it keeps on increasing its prices quiet higher for any of its products specially liquor. The price rise is one of the common business strategies for profit making. The increase in price rise is the major weakness of the company for promoting growth because government restricts that in the upcoming future. Woolworths have several opportunities that is related in the retail industry that focuses with the potentiality of the growth like computerization, advancement of the supply chain and the lifestyle that changes the consumers that facts the abilities of the retailers for growing better opportunities in the market. However, they have adopted several strategies to cope up with the strategies for adopting the multi optional retailing for the changing needs of the consumer. A new technology that is adopted by Woolworths was the subscription of GEMMN(Global Electronic Marketing and Merchandising Network). However, on improving their chain of supply and the system of distribution that includes important impacts on cost saving. They also introduced the facilities for the online shopping, which make them to identify from any other company  (Methner, Hamann, & Nilsson, The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths., 2015). Recently, Woolworths have diversified from grocery store to Hotels, Petrol, Liquor general Merchandise and general services. The expansion and the acquisition made Woolworths a largest supermarket chain in Australia with 31% share. The main growth of Woolworths is by the strong commitment towards its employees and the customers. It has benefits for multiple activities with innovation and identified strengths for conducting operations flexibly by the coordination of the activities and the close interrogation by the employees and the customers. The first and foremost challenge for Woolworths has always been the neck-to-neck competition provided by the other Aussie retail giant Coles. The last couple year has brought a number of other competitors in the market as well (Ausfoodnews.com.au., 2017). Along with that, the customer satisfaction level of retail chains took a massive hit as the online sites started emerging with their new discount schemes every day. In order to cope up with the current market schemes and the government restrictions on price hike the retail markets are facing increasing debts. Woolworths is no exception to this scenario, and the financial equilibrium of the company took further hits due to its many acquisition in period of 2008 to 2012 (Santos, M., Svensson, & Padin, 2014). The geographical market seclusion also plays a major role in the current instability in the company and the need for global expansion has become prevalent. Dealing with this many challenges needs renovation in strategic and operat ional level; a few recommendations have been listed down below: Woolworths started its journey back in 1924 as just a basement outlet and have come a long way since then. In 2012, the company reached the pinnacle of success when it acquired the position of largest supermarket chain in Australia. Woolworths has managed to capture 31% market shares with a customer base of more than 28 million per week. Even after tackling the Australian retail market for almost a century, Woolworth still has challenges ahead to overcome if it wants to uphold its duopoly in the Aussie retail market. The cutthroat market competition and government jurisdictions have placed hurdles after hurdles in its path that has dimmed the market potential for Woolworths in the last couple of year. However, the Woolies have always been a trusted enterprise due to   their core competence and unsurpassed quality standards. Hence it can be concluded, that a company as reputed as Woolworths just needs a well-articulated and renovated marketing strategy with current market scenario at the focal point to put the company back in the market with renewed zeal. (2017, February). Retrieved from Ausfoodnews.com.au.: https://www.ausfoodnews.com.au/2015/05/06/woolworths-announces-new-strategies-to-win-over-grocery-shoppers-afn-reveals-full-detail.html Arli, V., Dylke, S., Burgess, R., Campus, R., & Soldo, E. (2013). Woolworths Australia and Walmart US: Best practices in supply chain collaboration. Journal of Economics, Business & Accountancy Ventura, 16(1). Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Australia.: Pearson Australia. Berning, A. (2014). Sustainable supply chain engagement in a retail environment. The case of Woolworths food suppliers. Cameron, A. J., Sayers, S. J., Sacks, G., & Thornton, L. E. (2015). Do the foods advertised in Australian supermarket catalogues reflect national dietary guidelines? Health promotion international. Digital, B. (. (2017, February 3). WOOLWORTHS HOLDINGS LIMITED | WOOLWORTHS RETAIL | OUR PRODUCTS. Retrieved from Digital, B. (2017). WOOLWORTHS HOLDINGS LIMITED | WOOLWORTHS RETAWoolworthsholdings.co.za. : https://www.woolworthsholdings.co.za/retail/products.asp Feigin, L. M. (2016). The effects of protests and boycotts on a brand and its reputation. Feigin, L. M. (2016). The effects of protests and boycotta case study on Woolworths and boycott, divestment and sanctions (BDS) (Doctoral dissertation, The IIE). Fernie, J., & Sparks, L. (2014). Logistics and retail management: emerging issues and new challenges in the retail supply chain. Kogan Page Publishers. Human, C. J., & Bick, G. (2016). BOS Brands: challenges of internationalisation. Emerald Emerging Markets Case Studies, 6(4), 1-32. Keith, S. (2012). Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal of Regional Food Studies. The Australasian-Pacific Journal of Regional Food Studies, 47-81. King, L., & Thobela, S. (2014). Woolworths farming for the future. International Food and Agribusiness Management Review. Knox, M. ( 2014). Supermarket monsters: Coles, woolworths and the price we pay for their domination. The Monthly. Methner, N., Hamann, R., & Nilsson, W. (2015). The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. Springer International Publishing. Methner, N., Hamann, R., & Nilsson, W. (2015). The Evolution of a Sustainability Leader. Springer International Publishing. Methner, N., Hamann, R., & Nilsson, W. (2015). The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. In The Business of Social and Environmental Innovation, 87-104. Muposhi, A., & Dhurup, M. (2016). A Qualitative Inquiry Of Generation Y Consumers' Selection Attributes In The Case Of Organic Products. The International Business & Economics Research Journal (Online), 15(1),, 1. Perrone, A., & Wodonga, T. A. (2015). Centralian College: Creating a strategic marketing plan for long-term growth. Marketing. Centralian College. Rosenbaum-Elliott, R., Elliott, H., R., Percy, L., & Pervan, S. (2015). Strategic brand management. USA.: Oxford University Press,. Santos, A. D., M., Svensson, G., & Padin, C. (2014). Implementation, monitoring and evaluation of sustainable business practices: framework and empirical illustration. Corporate Governance. In A. D. Santos, M., G. Svensson, & C. Padin, Implementation, monitoring and evaluation of sustainable business practices: framework and empirical illustration. Corporate Governance (pp. 515-530). Shin, S., & Lee, S. H. (2015). Effects of Business Environmental Factors on 4P Mix of Eco-friendly Textile in Textile Fashion Firms. Fashion business, 19(2), 36-52. End your doubt 'should I pay someone to do my dissertation by availing dissertation writing services from

Earth Science Essay Example | Topics and Well Written Essays - 1000 words

Earth Science - Essay Example Usually, their association with other animals, such as that depicted in a food chain, gives an impression as to the place or habitat a particular food chain is present. As to the example above, one might consider a grassland as the place where this food chain occurs. Definitely, this is not something you will see on a marine ecosystem. On the other hand, biologists look at organisms at a closer way. They look at their anatomical structures, and how these structures allow them to function and live in the habitat where they are located. They also study how organisms reproduce so that it is able to exist for millions of years Biomes are general descriptions of areas based on the kinds of vegetation present and the adaptations that the animals have to undergo to flourish in such areas. It is different from a zoogeographical region, in that the latter are specific areas on Earth defined by the animals living in that area. These regions are divided by oceans, mountain ranges, or desserts ( http://www.britannica.com/EBchecked/topic/202763/faunal-region). Two types of biomes are desert and tundra. Deserts are dry areas of the Earth where rainfall is less than 50 cm/year. As such, the plants present in these areas have water retaining properties, such a thick cuticle to prevent excessive water evaporation. As well, they tend to be closer to the ground, and their leaves have limited surface area (http://www.ucmp.berkeley.edu/exhibits/biomes/deserts.php, 2007). On the other hand, plants in tropical forests exhibit wide diversity, with large canopies interspersed with small shrubs in between them. The plants are also tall, maximizing the amount of light present without having to compensate for the water losses that may occur upon evaporation http://www.ucmp.berkeley.edu/exhibits/biomes/forests.php, 2007). 2. Forrested areas tend to have acidic and less structured soils than that of grasslands because forest tree leachates are acidic in nature (http://www.soils.wisc.edu/cour ses/SS325/formation.htm#organisms). Aside from the organisms present in the soil, the climate, parent material, and time are important factors that affect soil development. Specifically, parent material affects greatly the soil development. The chemical and mineralogical composition of parent material determines the effectiveness of weathering forces. For example, that made up of mostly silica may not be as effectively weathered as that of soil composed of calcium carbonate. As well, the downward movement of water is controlled by the permeability of the material. However, on certain occasions, other soil-forming factors are more important than the parent material. For example, a plant growing on sandy soil with low moisture content is still better than another which is grown on clay, provided that the former is in area with better precipitation than latter. In addition, time is important, such that a relatively old and weathered soil contain more nutrients, both organic and inorgan ic, than a relatively young soil that has not undergone much weathering yet http://www.soils.wisc.edu/courses/SS325/formation.htm#climate. Through time, the surface of the Earth is modified by external and internal processes. External processes are driven by solar energy, and include wind-carried ash, glaciation, stream erosion, water cycle, the oceanic circulation system and weathering. On the other hand, internal processes driven by radioactive decay beneath the Earth’

How is the idea of architecture being conveyed and what, finally, does Essay

How is the idea of architecture being conveyed and what, finally, does this building mean - Essay Example In that case we do using the visual perception of the building (Tomaszewski, 2003). Therefore architecture relates to the entire design of the building which in the end gives the unique visual impression that we can see. Further, the buildings architectural designs can also communicate their history, iconography, or perhaps the people who built them. Different emotions or feeling as well can be communicated by different architectural connotations. Amongst the above connotations, also context, flexibility, formality, function and simplicity are some of the aspects that can be utilized by architects to communicate through the building design. This implies that architecture is thus a form of language. Architecture is a symbolical representation of language through which different emotions or information can be communicated (Tomaszewski, 2003). Therefore, buildings can be read just like texts. This essay discusses how the idea of architecture is being conveyed using Kolumba Museum buildi ng. Additionally, the essay also discusses what is finally meant by the Kolumba Museum building. Kolumba Museum is an art museum located in cologne Germany. The Museum has a monumental building designed by Peter Zumthor. This site was formerly, St. Columbia Church run by the diocese of Cologne. The museum is one of the oldest founded by the society for Christian art back in1953. The new home was designed by peter Zumthor in 2003. The site where this building sits was formerly occupied by the St Columbia church but was later to be destroyed during the World War II. The structure designed by Zumthor shares a site with the ruins of St. Columbia’s gothic church. The building is wrapped up with a perforated brick faà §ade including the entire museum (Zumthor, 2008). The building additionally has 16 exhibition rooms with varying qualities depending on the day light allowed in. with a light gray wall made of

Strategy for BP investment in Norway Case Study Example | Topics and Well Written Essays - 500 words

Strategy for BP investment in Norway - Case Study Example This investment strategy has been especially popular in the last thirty years. For example, joint ventures between European firms and foreign-based firms have increased by almost 30% since 1985 (Hess & Siegwart, 2013). While not all joint ventures in the oil and gas industry have been successful in the past, BP should use a joint venture for several reasons, most importantly because of the capital-intensive nature of the oil and gas industry. Using the joint venture strategy has become popular for oil and gas companies operating in foreign markets because it saves money. Along with metals processing and mineral extraction, oil and gas exploration and development is a capital intensive industry. Since Norways oil and gas industry is already well-developed, financing such an investment on its own would be a risky undertaking for BP, necessitating the use of a joint venture strategy to share costs and risk, as well as create economies of scale (Grandell et al, 2011). In addition, BP should use a joint venture strategy because of the high costs that will be involved in continuing their operations in such a capital-intensive industry. BP and other petroleum companies are heavily dependent on technology advances so as to achieve lower costs. A joint venture should enable BP to pool its personnel and funds with a Norwegian company with knowledge about the Norwegian petroleum sector in developing advanced technologies, specifica lly to reduce production and exploration costs, while also increasing profit margins. Ideally, BP and its Norwegian partner will contribute roughly the same amount of capital and resources into the joint venture, although Norway does not allow foreign companies to own majority stakes in their oil sector (Grandell et al, 2011). International financial institutions like the WTO, World Bank, and the IMF have been heavily involved in fostering international

Company Law Coursework Example | Topics and Well Written Essays - 2500 words

Company Law - Coursework Example This legislation is a critical constituent of the constitution since it provides guidance to corporate entities2. Initially, company act begins by establishing diverse business forms. The key forms include partnership, sole proprietorship and companies. Sole proprietorship Sole proprietorship is the oldest business structure normally founded by a single party. Consequently, the founder of the organization serves as the overall manager of the entity3. Sole proprietorship lacks a legal personality since the owner is accountable for the organization liabilities. Similarly, the revenues of this entity act as the income of the founder for tax purposes. Sole proprietorship is the most rampant form owing to easy in formation. Moreover, the entity’s governance follows few regulations thus its operations are easy to manage. Despite the inclusion of the business form in company law, the entity lacks legal personality4. Therefore, strict legal analysis deters inclusion of Sole proprietor ship in this legislation. Because of the absence of a distinct legal personality, the founder bears all legal consequences that relate to the entity5. Partnership Represents an organization founded by more than one individual. An assorted forms of this partnership exists. Notably, the differences to the partnership exist due to liability of the founding members6. Unlimited liability characterizes a general partnership. Consequently, founders bear legal liability both individually and jointly for business’ transactions. This means that the entity has no legal individuality. Similarly, the founders coin a ratio that dictates sharing of profits. This ratio principally corresponds to the capital ratio. This section of the company provides the basis for dissolution of partnerships. Additionally, the legislation provides for limited partnership. Limited partnership deviates from the convectional partnerships by admitting partners with limited liability. Subsequently, the unlimited partner bears the blunt of the entity’s losses. Partnerships suffer multiple management hitches due to differing ideologies of the partners. However, the Company act provide for a treaty that guides the partnership. The treaty outlines how the partner will operate the entity. Moreover, it establishes the responsibility of the partners. Limited liability companies The Company act predominantly addresses this entity in detail. Fundamentally, a company represents an alliance of individuals with a unified objective. The legislation begins by establishing an entity with a distinct legal individuality7. The distinct legal individuality arose through judicial precedents. The distinct legal personality allows the entity to transact in its own identity. Additionally, a company can undertake legal action against a party. Similarly, the entity can be a defendant in litigation. â€Å"Salmon vs. Salmon† established the legal identity of the companies. Salmon, a shoe designer, incor porated his business with himself as a debenture holder8. Additionally, the entity borrowed more money creating creditors. Owing to industrial upheaval, the entity collapsed and the creditor applied for liquidation of the entity. In adherence to the company act, the liquidators paid Salmon prior to the creditors. Nonetheless, the creditor argued that the entity was a deception hence creditor should receive refunds before Salmon. The lords stated that the entity’

There is a real danger of a house price bubble in London. Discuss Essay - 11

There is a real danger of a house price bubble in London. Discuss - Essay Example House price increase in London indicates that property dealing in London is not a sustainable one. London house prices are becoming unaffordable by citizens as well as immigrants (Ogonna, Chris and Charles, 2013). The house prices are currently eight times higher than that of salary of first time buyer. It has been observed that house prices have a significant impact on economy and banking sector of a geographical region. Increase in house prices clearly denote that middle income group is not being able to purchase a house in London or nearby locations (Tyson, 2003). On the other hand, increased house prices in London are not only a problem for this region but shall also have an impact on surrounding regions. The house price bubble is well represented in figure 1. It is clearly evident that demand towards real estate is significantly high in London. Domestic and overseas demand in London is high so as to sustain real estate selling. People having normal wages are not able to afford f lats or residential places in London. First-time buyer average increased to  £159,804 in the previous financial year. A speculative bubble shall be formed in the coming years due to high prices of houses in London. It is a real danger since maximum percentage of individuals would not be able to afford such high priced houses (Telegraph Media Group Limited, 2015). This might adversely affect economic conditions due to lack of residential places in the region. The argument is based on increasing gap between wages and house prices. Individuals need to possess sufficient funds in order to afford housing property. Market demand in real estate sector of London is triggered through prices bid by investors and buyers being inclined towards purchasing real estate properties. In the present scenario, price of a house in London is approximately 600,000 pounds. Other region in UK accounts for low prices much below pre-crisis peak and hence there seems to be a little danger

Impact of Colonialism on the Middle East Term Paper

Impact of Colonialism on the Middle East - Term Paper Example However, their political allegiance was always with the country of origin. Other such examples include those of the people of: North America, Australia, New Zealand and Algeria. Imperialism is derived from Latin word Imperium which means to command. It is thus a way that one country exercises power over another, whether through settlement, sovereignty or indirect control, without significant settlement. Typical examples include Africa, American domination of Philippines and Puerto Rico. Colonialism in the Middle East: European colonial activity in Africa and Middle East reached the peak in the late 19th and early 20th century. The British became heavily involved in the affairs of Egypt and Sudan. The British annexed Aden in 1839. The British and the French built and operated the Suez Canal in 1869; Britain went to war with Iran in 1856 over night of way to India and China through Iran. Algeria fell under the French rule in 1830. The French invaded Morocco and occupied Tunisia in 1881 . Zanizibar became a British protectorate in 1890. Germany took over Daras Salaam, and French captured Senegal in 1890. Britain and Russia divided Iran into spheres of interest while Italy captured Libya in 1911. 2-EUROPIAN IMPERIALISM May it be for economic nationalist or humanitarian reasons, more powerful nations have often interfered with the affairs of the weaker nations. The more powerful nations, including the United States, Britain, France, Italy, Portugal, Germany and several other European countries have in the past exploited less powerful and backward countries. European imperialism is used to refer to more recent colonial Empires of Britain, France, Portugal and Spain during the European â€Å"age of exploration†. During the 15th century, Portugal and Spain had the most power navies. Portugal established a powerful Empire which was highly useful for trade. In the 16th, 17th and 18th century, Britain entered the arena largely due to its envy of the Portuguese and S panish properties, which grew to eventually cover an entire quarter of the world population and land mass. This included countries like Egypt, India, Australia, Hong Kong and much of North America. In the 19th century, the imperialistic designs of US and Germany damaged the British stronghold; this tension resulted in the First World War in which the German Empire was taken apart. After the Second World War period of decolonization began as most European power granted independence to their territories. Russia is another example of European imperialism that is stretched across half the world along its longitudinal axis. 3-US IMPERIALISM As said by the Historian Donald W Mening, imperial behavior for the US dates at least to the â€Å"LOUISIANA Purchase† which he described as an Imperial acquisition; imperial in the sense of the gaining control over the territory of another, resulting in the subjugation of the people to alien rule. The US policies towards the Native Americans w ere designed to remold them into a people more appropriately conformed to imperial desires. IIThe Unites States had been the dominant world power over the Middle East since the Second World War. US imperialistic policies drives its strength from the thoughts of the famous think tank A.T Mahan, who maintained that modern industrial nations must secure foreign markets for the purpose of exchanging good and later on, they must maintain a maritime force that is capable of protecting these trade routes. The outcome of the US business and

Experience and other evidence Essay Example for Free

Experience and other evidence Essay Job stress and low pay is a complaint and common reason that people cite for quitting a particular job or changing professions altogether. Low pay simply is a matter of not being able to meet the cost of living for one’s self and family with take home pay. Job stress speaks to the actual work conditions and requirements, and the actual stressors change with each profession. When job stress and low pay occur together, people are likely to leave an entire profession, never to return. In our country teachers are face numerous stressing factors not only unruly students in the classroom, but also inadequate teaching resources, lack of administrative support, and low morale among their fellow teachers. As a result teachers are leaving their classrooms and abandoning the teaching profession, due to the combination of on the job stress factors coupled with low and inadequate pay. In April 2007 Cal State University Teacher Quality Institute conducted a study that reveals the reasons that many teachers are leaving the teaching profession. Some of the top reasons cited by the 1,900 teachers surveyed include poor working conditions, lac of authority to make classroom decisions, and low pay. Some also cited lack of text books and supplies, and the obsession with tests and test preparation. The study, which focused on teachers in California, found that 20% leave within the first four years and the up to 10% leave after just one year teaching in high schools in higher poverty areas. (Dang 2007) In general half of teachers who left their jobs cited simple frustration. The frustrating factors they cited included low support from the school district, an unsupportive principal, and low teacher morale. Low or inadequate pay is high on the list because teachers, particularly new ones, have a hard time meeting the cost of living on a teacher’s salary. The study finds that some teachers would not even accept more pay to return and endure the multitude of stressing factors or poor working conditions they find themselves in.

Overview Of Wilhelm II Foreign Policy

Overview Of Wilhelm II Foreign Policy Historiographical Debate: War Guilt Clause of Treaty of Versailles created popular perception that Germany was to blame for WWI. [You should beware such a determinist stance!: you must remember that Wilhelm II presided over 24 years of peace before war broke out in 1914.] In the 1920s and early 1930s, the general appeasement and conciliatory policies of the western powers modified this perception somewhat. Germany was seen, in this period, as having stumbled into war. However, by the late 1930s Hitlers aggression was making people re-think, again, the nature of German foreign policy, and the extent to which it was inherently expansionist and aggressive. In 1961 Fritz Fischer published his famous book (Germanys Aims in the First World War), which once again suggested that Germany bore prime responsibility for the outbreak of WWI, and that this had been systematically planned for since 1911. You must make some decision on this, after studying the evidence, as you will be expected to know about, and comment on, the Fischer debate. Wilhelms foreign policy can be subdivided/periodised into: End of the Bismarckian system 1890-1897 Emergence of Weltpolitik 1897-1907 Descent into war 1907-1914 End of the Bismarckian system: Lapse of reinsurance treaty with Russia Resulted in dual alliance between France and Russia 1894. This alliance between Russia and France was perhaps unavoidable. Caprivi had to make a strategic decision between Germanys alliance with Austria-Hungary and the Reinsurance Treaty with Russia. He therefore allowed the Reinsurance Treaty to lapse, which pushed France towards Russia anyway, resulting in the Franco Russian alliance of 1894. Attempts to foster a British alliance failed: first Navy law emerged 1897 antagonistic competition with British fleet 1897 Italy joined Austro-German alliance Concluding remarks: in 1897 Germany fairly safe. Alliances existed which excluded her and there was the potential risk of encirclement, but neither France nor Russia really wanted conflict with a formidable military power such as Germany: Russia couldnt afford it (pre-industrial) and France had imperial interests to protect. However, H Holger pointed out that where foreign policy lies in the hands of an individual there is always a risk that their personality will influence affairsà ¢Ã¢â€š ¬Ã‚ ¦. Bismarck had played chess, Wilhelm II played poker 2. Emergence of Weltpolitik 1897-1907 Fritz Fischer saw 1897 as a turning point in Germany foreign policy. This was mainly because of the increased role of the Kaisers men in politics: Tirpitz, Posadowsky, Bulow you have already met, plus Holstein at the Foreign Office and von Miquel, the Prussian Finance Minister. Term used by Bulow, Wilhelm II and Hollweg Not an easy term! Basically 2 forms: Economic imperialism. This was informal and was based on the expansion of trading markets rather than political control. Political expansion / lebensraum, either overseas or in Europe. Economic imperialism was favoured by industry, who wanted new markets for goods. Economic expansion had been pursued earlier in Wilhelms reign, for example, into the near East, which threatened Russian grain trading interests there, and prompted a Russian move towards France. There were some industrialists who favoured political expansion, because it would give them direct access to raw materials. However, most industrialists preferred mere access to markets which economic imperialism would generate. Political expansion was favoured by the Kaiser, certainly, then mainly by the mittelstand (lower middle class) and agricultural workers, who saw their decreasing economic status in Germany and wanted opportunity for emigration and new start. This sentiment was partly reflected in internal migration and was such internal colonization (mainly of eastern territories) was facilitated by the Settlement Commission and Expropriation Law of 1908 (this can be seen as extension of Bismarcks policies!), but greater horizons were desired. In fact, G Geiss has argued that weltopolitikà ¢Ã¢â€š ¬Ã‚ ¦came into existence as a red herring of the ruling classes to distract the middle ruling classes from social and political problems at home. Obviously, the army also favoured political expansion, as this would in turn increase their role, status and influence on government. Germany had entered the Empire Race late. She had acquired overseas colonies in Africa by 1890 (Togoland, the Cameroons, East Africa). By 1899 she acquired Pacific islands of Samoa, the Carolines and Marianas, and a strip of the French Congo in 1911 as part of the Moroccan Crisis deal. However, none of these colonies were profitable. For example, South-West Africa didnt cover the costs of administration, even once diamonds were found in 1908. Informal empire was much more lucrative, e.g Latin America and south east Europe. Government, banks and businesses cooperated well, for example, in providing financial backing for the completion of a Baghdad to Berlin railway, which would open up access to the oil reserves of the Ottoman Empire. This cooperation of multiple interest groups is Fischers hallmark of Weltopolitik in action. Impact of imperialism: Required an increase in military strength to pursue. The role of the army in foreign policy has been much debated. Porter and Armour argue that it would not be too much of an exaggeration to say that the army in Wilhelmine Germany was a state within a state G Craig also shares this view. Must remember that there was no German Army, except in war time. There existed four armies of Prussia, Bavaria, Saxony and Wurttemberg, Prussian was the biggest. However, since 1874 the Army budget only reviewed by Reichstag every 7 years Septennat. After 1893, increased to once every 5 years. Army therefore financially independent. Plus, since 1883, the Army had direct access to Emperor. The Kaiser was personally very militaristic and had natural sympathy for the armys aims. The international situation was increasingly tense: ancient hostility of France exacerbated by imperial competition, the growing threat of Russia, brought about by economic competition. This gave the army an additional reason to push for expansion. In addition, the army chiefs sold the army to Wilhelm as the last stronghold against socialism and revolution. The status of the army as above the law was proven by the Zabern incident. Although Hollweg received rough treatment from the Reichstag over the incident, no action was taken against the army officers involved. In fact, there was widespread sympathy for the army! M Kitchen goes so far as to argue that the army was one of the most popular institutions in the Second Reich. This is possibly linked to the fact that the unification of Germany was largely owed to the Army, who had created the state without defeat and was seen to be able to defend it in similar fashion. Nevertheless, Germanys army not significantly increased until army laws 1912-13 This was because: -army officers mainly Junker aristocrats didnt want increased middle-class element in officer class which would have been inevitable result of expansion in armed forces -the army didnt have the ability to train a larger army effectively. Descent into war 1907-1914 You could be forgiven for thinking that was must have been inevitable, if strategies to cope with a two front war had been developing since the late 1890s (even though Schleiffens plan wasnt made public till 1905). However, the situation in 1900 was not entirely unstable. Yes, Russia was growing in strength and in hostility to Germany, as a result of economic competition in the near east. Certainly, Britain and France were becoming concerned about Germanys Imperial ambitions. Yet, in 1900, even though Russia and France were allies since 1894, this threat was balanced by the counterweight of British neutrality. In addition, none of these powers were interested in war if it could be avoided Russia didnt have the might, and Britain and France had priorities elsewhere. So, why did war break out in 1914 and why has Germany often been held responsible? It could be argued that the biggest miscalculation in German policy was Tirpitz risk theory. He thought that if Germany built a navy to rival Britain, Britain would be intimidated and would seek an alliance with Germany. Bulows views compounded this miscalculation. He believed that a conflict between Britain and Russia was inevitable (?!). He preferred to side with the Russians, but only once he was sure they would win. So, for Bulow, building a navy to rival Britains would help Germany maintain a free hand where they could preserve good relations with both nations and await the outcome, which would be Britains defeat, at which point having a powerful navy would enable Germany to supplant Britain as the major world power! The reality of Britains reaction was the opposite to what Tirpitz and Bulow anticipated. The Navy Laws of 1898 and 1900 made Britain nervous and hostile. As a result, she sought alliance with France and Russia instead. In 1904 the Entente Cordiale was signed by Britain and France. In 1905 the German attempt to undermine Anglo-French relations by provoking the first Moroccan crisis backfired. Spain had granted France a virtual protectorate in Morocco. In direct challenge, the Kaiser landed in Morocco in 1905. It seems likely that the Kaiser wanted to test the Entente, to see if Britain, in particular, would support Frances claim. She did. The attempt to divide France and Britain had failed spectacularly. The resulting Algericas conference, called to resolve the crisis, was a diplomatic failure for Germany in 1906; Germany was forced to accept a French protectorate in Morroco. In addition, Bulows attempt to divide Britain and Russia also failed. Bulow attempted to stir up trouble between Britain (Japans ally since 1902) and Russia during the Russo-Japanese war of 1904-5. Both parties were annoyed. By 1907 Russia and Britain had joined a Triple Entente with their mutual ally, France. Moreover, Britain made it clear that she was not prepared to allow Germany to dominate the seas, and entered a naval race. Even Bulow, in 1908, voiced his reservations with existing policy and suggested that Britain may be able to blockade the German navy in her harbours, should conflict arise. This would render Germanys expensive navy useless. Bulow further suggested to Tirpitz that it may be worth investing rather in improving coastal fortifications and creating a strong submarine fleet. Tirpitz disagreed. It is interesting to speculate on how differently the first world war would have turned out had investment been made along the lines Bulow suggested! Yet, even at this point, Europe was still about 7 years away from war! Germany could have neutralized Britain had she removed the threat of a naval race and limited her Imperial ambitions. Yet Bulow persisted in his policy. The naval laws of 1906 and 1908 prompted Britain to build the Dreadnought a battleship more powerful than anything the Germans held! Germany then supported the Austrian annexation of Bosnia-Herzegovina in 1908, which only served to anger Russia, to de-stabilise the Balkans and, at the least, to irritate Britain and France on Russias behalf. The appointment of Hollweg in 1909 was a possibility for rapprochement. He actively sought an Anglo-German alliance. However, the Kaiser, Tirpitz and the army continually thwarted him. In addition, Tirpitzs propaganda techniques had created such popular support for naval expansion that it became impossible for Hollweg to back down from this policy without losing public support, particularly given the stalemate that existed in the Reichstag. In 1911 France contravened the Algeciras agreement and Germany was awarded a strip of the French Congo in compensation. But this further damaged Anglo-German relations, as Britain came to the support of France against what she saw as German bullying. The alliances were crystallizing into military camps. The Balkan wars of 1912-13 were a further de-stabilising influence, as the crumbling Ottoman Empire created a power vacuum in the region, which brought Austrian and Russian interests (and, therefore, those of their allies) into direct conflict. The Kaiser called a war council in 1912, resulting in an increase in the size of the army in a law of 1913. However, no real war planning was in evidence. In addition, Edward Grey, the British Foreign Secretary, was still pushing peace talks as late as 1914 (although this doesnt necessarily imply similar German desire for rapprochement!). Was Germany foreign policy the result of domestic policy? This is sometimes called social imperialism where expansion is the result of an attempt to distract people from problems at home. VR Berghahn argues that Germanys foreign policy was dictated by rapid industrialisation If one considers sammlungspolitik the alliance of steel and rye (industry and agriculture) from 1897 in their joint bid to crush socialism, one can perhaps see that domestic issues were perhaps pressing enough to warrant distraction! However, this is a somewhat simplistic argument and you should offer a variety of alternative causes for Germanys foreign policy such as -the power of the army -Wilhelms personality -industrial interests (in their own right, rather than as a challenge to socialism) -competitive imperial climate of the time -recent unification set militaristic tone for nation and also encouraged expansion as means of further consolidating status of nation in Europe -anything else you can think of! So, was Germany set on war in 1914? 4 interpretations: Germany deliberately unleashed war for continental and even world hegemony Fischer (not born out by the evidence) Hollweg provoked a diplomatic crisis which he knew might lead to war, because he was more afraid of Germanys isolation than he was of war. (unlikely, not really much evidence that anyone was concerned about isolation, even after the Moroccan crises) All nations were equally responsible for the outbreak of war (wishy-washy, fence-sitting argument avoid) War wasnt planned or pre-determined, but was an acceptable option as the German government expected war to be both short-lived and winnable (very plausible the Kaiser was influenced by the armys advice, the army believed they could win as they had a great track record and a now expanded force, and the chaotic nature of the Wilhelmine government meant that Hollwegs moderating influence would not be heard)) Porter and Armour argue that the German government, by 1914, was looking for a chance to break out of encirclement, confident of its strength and determined to seize on the first suitable pretext for demonstrating this Hollweg continually maintained that German expansion required agreement with Britain and that, if he could pick on Russia over an issue which didnt involve British interests, he would be successful, and war would be avoided. The assassination of France Ferdinand provided just such an opportunity. Russia came to the aid of Serbia against an unjustifiable Austrian ultimatum. It is true that Germany was secretly complicit with Austria in drafting the terms of the ultimatum. This could be seen as deliberate provocation of war. The terms of the Triple Alliance allowed Germany to see Russian mobilization as a threat to Austria, and therefore an occasion to defend her. The Schlieffen Plan, with its necessary killer blow to France to be delivered first, required speed. Thus once Russian mobilization began, war in Europe was inevitable. On 1 August Germany declared war on Russia. On 3rd August Germany declared war on France. On 4 August Britain reacted to the violation of Belgian neutrality and declared war on Germany. So, it seems that war in 1914 was really little more than a ludicrous miscalculation on the part of Germany. Agree or disagree? The choice, as ever, is yours! Timeline of Foreign Policy, 1890-1914 1890 à ¢Ã¢â€š ¬Ã‚ ¢ Bismarck is dismissed. à ¢Ã¢â€š ¬Ã‚ ¢ Germany refuses to renew the Re-insurance Treaty with Russia, who therefore starts to look to France for friendship. 1891 à ¢Ã¢â€š ¬Ã‚ ¢ Franco-Russian Entente: Germany anticipates a war on two fronts and draws up the Schlieffen Plan. Looks to Britain for an alliance. 1894 à ¢Ã¢â€š ¬Ã‚ ¢ Franco-Russian Alliance confirms Germanys fears she now looks more to Britain. 1896 à ¢Ã¢â€š ¬Ã‚ ¢ Kruger Telegram: Germany tries to show Britain how isolated she is to frighten her into an alliance, but merely infuriates Britain. 1898 à ¢Ã¢â€š ¬Ã‚ ¢ First Naval Law hopes to scare Britain into an alliance. Germany demands a high price for her friendship, reasoning that British alliances with France and Russia are unlikely due to their ancient enmity. Therefore Germany rejects Britains alliance propositions, thinking that they are too favourable to Britain. 1899 à ¢Ã¢â€š ¬Ã‚ ¢ The Fashoda incident aggravates Anglo-French Relations (or so Germany thinks). Encourages Germany to demand a still higher price. Britain feels isolated. 1900 à ¢Ã¢â€š ¬Ã‚ ¢ Second Naval Law attempts to frighten Britain and fails. 1901 à ¢Ã¢â€š ¬Ã‚ ¢ Anglo-German talks once again collapse. 1902 à ¢Ã¢â€š ¬Ã‚ ¢ Anglo-Japanese Treaty: France doesnt want to be drawn into a Russo-Japanese war (and therefore have to fight Britain) due to the Franco-Russian alliance, so she seeks agreement with Britain. Germany begins to feel uneasy. 1903 à ¢Ã¢â€š ¬Ã‚ ¢ Murzsteg Agreement: Austria-Hungary and Russia agree to maintain the status quo in the Balkans for 5 years. à ¢Ã¢â€š ¬Ã‚ ¢ Serbian pro-Habsburg monarchy overthrown in favour of a pro-Romanov one: signifies beginning of Austro-Hungarian enmity for Serbia. Austro-Russian relations remain tense. à ¢Ã¢â€š ¬Ã‚ ¢ Edward VII makes a triumphant visit to Paris. 1904 à ¢Ã¢â€š ¬Ã‚ ¢ Entente Cordiale: Alliance of friendship between France and Britain. Germany feels increasingly isolated and sees the chances of an Anglo-German alliance diminishing. à ¢Ã¢â€š ¬Ã‚ ¢ Dogger Bank incident after Russo-Japanese declared: Germany hopes it will aggravate Anglo-Russian relations, but France keeps them on good terms. à ¢Ã¢â€š ¬Ã‚ ¢ Defeat of Russia in the Russo-Japanese war. Russia turns back to the Balkans instead of the Far East for expansion and Britain no longer sees Russia as a threat and is therefore more willing to ally with her. 1905 à ¢Ã¢â€š ¬Ã‚ ¢ Germany sees this and arranges the Bjorko Treaty with Russia, but it is incompatible with Franco-Russian alliance and so is rejected. à ¢Ã¢â€š ¬Ã‚ ¢ Germany tries to split the Entente Cordiale in the Moroccan Crisis, but only succeeds in revealing the weaknesses of the Triple Alliance (as Italy deserts her), strengthening the Entente and bringing Britain and Russia closer as they are on the same side for once. Germany falls back even more on Austria-Hungary. 1907 à ¢Ã¢â€š ¬Ã‚ ¢ Anglo-Russian Entente confirms Germanys fears of being encircled and she relies even more on Austria-Hungary. à ¢Ã¢â€š ¬Ã‚ ¢ The Third Naval Law does little to worry Britain. 1908 à ¢Ã¢â€š ¬Ã‚ ¢ Daily Telegraph Article by Wilhelm fails to persuade Britain that Germany is friendly and that her naval building is purely defensive. à ¢Ã¢â€š ¬Ã‚ ¢ Young Turk Revolution makes Austria-Hungary eager to annex Bosnia before the Turks become too strong to resist. Henceà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¢ The Bosnian Crisis: Germanys virtual isolation forces her to support Austria-Hungary, which has the unpleasant side-effects of (a) making Austria-Hungary more aggressive (b) Increasing the Ententes enmity towards Germany. Russia is diplomatically defeated and is determined never to be again. Austria-Hungary becomes more cocky. Germanys support for Austria-Hungary now becomes certain. 1911 à ¢Ã¢â€š ¬Ã‚ ¢ Agadir Crisis: Shows how Germany was more eager to extend her influence than to improve her foreign relations. Once again her isolation and her unpopularity are brought home to her. 1912 à ¢Ã¢â€š ¬Ã‚ ¢ Balkan Wars make a strong Serbia: Austria-Hungary is determined to crush her before she gets too strong. 1913 à ¢Ã¢â€š ¬Ã‚ ¢ Britain, France, Russia and Germany all make military improvements. 1914 à ¢Ã¢â€š ¬Ã‚ ¢ Assassination of Franz Ferdinand gives Austria-Hungary an excuse to attack Serbia. Tasks: A. Research: If you are working as a group, divide the main events (highlighted in bold) between yourselves. Each person should research their event in more detail using any sources available to them, and then report back to the group with either a handout or a presentation. B. Analysis: (i) What was the main turning point in international relations between 1890-1914? Explain your answer. (i) To what extent can Wilhelm II be blamed for the outbreak of the First World War? F:AQA Germany Option GEra of Wilhelm IIRel between Wii Foreign and Domestic Policy SWK ex.pdf Discussion Identify When was Schlieffens war plan unveiled? 1905 Name the historian most associated with the theory that Germanys planned aggression was primarily responsible for the outbreak of WWI Fritz Fischer In what years did Germany pass Army Laws? 1912-13 In what years did Germany pass Navy Laws? 1898 1900 Describe How was the Schlieffen plan supposed to work? -as soon as Russia mobilised, Germany to attack France. This was because Russia would take 6 weeks to fully mobilize and, if G could defeat F in that 6 week period, she could avoid war on 2 fronts. Attack on F would be through Belgium, in violation of Belgian neutrality protected by GB. G didnt think GB would get involved despite treaty, as GB only had small army and didnt really want to involve herself in European affairs. If G could defeat F quickly, may be no point in GB mobilizing. Also G didnt really see GBs army as much of a threat, so was risk worth taking. G to march round the rear of Paris and seize capital before F troops could return from Maginot line forts. Once capital secured, country defeated. Holding force could then be left and main G army returned to east to fight Russia. What was Tirpitz risk theory? -if Germany built a navy to rival Britain, Britain would be intimidated and would seek an alliance with Germany What is H Holgers quote on the difference between the FP of Bismarck and Wilhelm? Bismarck had played chess, Wilhelm II played poker How have Porter and Armour described the army in Wilhelms Germany? -state within a state Explain Why was the army so powerful? -financially independent sinceà ¢Ã¢â€š ¬Ã‚ ¦ -had ear of Kaiser since.. -Kaisers personal interest in militarism -public support -since unification and also because Tirpitz Navy League (1898) created a propaganda campaign to mobilize public support Why did the size of the army not really increase until 1912-13? -army elites didnt want increase in middle-class presence -no facilities for training Why did Britains hostility towards Germany grow? -Tirpitz risk theory Navy Laws of 1898, 1900 -imperial competition -irritation at Germanys meddling during the Russo-Japanese war -Germanys support for A-Hs annexation of Bosnia 1908 Why was Hollweg unable to achieve an Anglo-German alliance? -thwarted by military interests -public support for militarization Why did Russia feel threatened by Germany?  ­-economic competition for grain markets in near east -German support for Austrian destabilization of/expansion into the Balkans Why is Wilhelms foreign policy in the years preceeding WWI such a hot topic for debate amongst historians? -because of the later aggression displayed by Hitler.in trying to understand the nazi regime, historians try to decide whether Hitler was an aberration or whether aggressive expansionism of Hitler part of a wider trend in German history. Why does Fischer see 1897 as a turning point in Germanys Foreign Policy? -Kaisers men in key positions How could the Morocco crisis of 1905 be seen as an attempt to challenge the Entente? The Kaisers direct challenge to French interests there was a deliberate attempt to see if GB would support French claim Analyse Was Weltpolitik a genuine threat to peace? How serious a threat was encirclement to Germany in the period 1904-1914? Was Germany seeking war in 1914?

The Donner Party and the American Character :: essays research papers

According to the thesis of Fredrick Jackson Turner, the frontier changed America. Americans, from the earliest settlement, were always on the frontier, for they were always expanding to the west. It was Manifest Destiny; spreading American culture westward was so apparent and so powerful that it couldn’t be stopped. Turner’s Frontier Theory says that this continuous exposure to the frontier has shaped the American character. The frontier made the American settlers revert back to the primitive, stripping them from their European culture. They then created something brand new; it’s what we know today as the American character. Turner argues that we, as a culture, are a product of the frontier. The uniquely American personality includes such traits as individualism, futuristic, democratic, aggressiveness, inquisitiveness, materialistic, expedite, pragmatic, and optimistic. And perhaps what exemplifies this American personality the most is the story of the Donner Pa rty.   Ã‚  Ã‚  Ã‚  Ã‚  When their journey began in 1846, the members of the Donner and Reed families had high hopes of reaching California, and they would settle at nothing less. Their dream of making a new life for themselves represented great determination. When their packed wagons rolled out of Springfield, Missouri, they thought of their future lives in California. The Reed family’s two-story wagon was actually called the â€Å"pioneer palace car†, because it was full of everything imaginable including an iron stove and cushioned seats and bunks for sleeping. They didn’t want to leave their materialistic way of life at home.   Ã‚  Ã‚  Ã‚  Ã‚  However, the Donner Party also possessed the American trait of expediency, which ultimately caused their party many deaths. Taking the advice of Lansford Hastings, the author of The Emigrants’ Guide to Oregon and California, the Donner Party took the supposed new and faster route that cut under the Great Salt Lake to California. However, even when they were trapped under several feet of Sierra Nevada snows, they didn’t give up; perseverance and optimism prevailed. Soon after many days trapped in makeshift shelters beneath the mountains, the emigrants ran out of food. With their pragmatic minds, they ate every bit of their oxen they could including boiled hides and charred bones. Being practical, they also ate bark, twigs, and leaves. They had to eat something; it was still survival of the fittest.   Ã‚  Ã‚  Ã‚  Ã‚  Some members of the Donner Party were courageous and determined enough to venture over the mountains to California to get relief. A small group set out, along with two Indian guides.

Tiger Woods :: essays research papers

Tiger Woods Tiger's Real Name: Eldrick Woods. The nick-name "Tiger" was given to him by his father. It's the same nick-name of a South Vietnamese combat buddy, Nguyen Phong, who saved Tiger's father's life a few times in the Vietnam War. Rumor had it that Tiger was planning to official change his name to Tiger Woods when he turned 21 this past December but sources say he didn't do it for some reason. Tiger's Dad: Green Beret Lieutenant Colonel Earl Woods served 2 Tours of Duty in the Vietnam War. Tiger's Mother: Kultida (Tida) Woods. Her maiden name is Kultida Punsawad. Tiger's parents met in Bangkok, Thailand. They got married in 1969. Tiger Born: December 30, 1975 Long Beach, California. Tiger now lives in a new home in Isleworth, Florida. Near the west side of Orlando. Tiger moved to Florida because of the great golf weather and because he is always flying and time zone changes tired him out as he alway lost time when having to fly back to California. Tiger's Ethnicity: African, Thai, Chinese, American Indian, and European. Tiger's Religion: Tiger believes in Buddism. Not every aspect, but most of it. Tiger was 11-months old when he first started swinging a sawed off golf club in his garage. Some sources say he was actually 10-months old. Tiger's Education: In the 7th grade Tiger had a GPA of 3.86! (Now there's the real important stuff.) Tiger spent 2 years at Stanford University in California majoring in Business. Tiger has 2 half brothers and 1 half sister from his fathers first marriage. Tiger loves McDonalds (CheeseBurgers) and Taco Bell. Tiger's Caddy (Guy who carries Tiger's clubs for him): Mike "Fluff" Cowan, used to caddy for another pro, Peter Jacobsen. Tiger's Driver (Big Golf Club) is only 43-inches long, an inch shorter than most clubs used by other professionals. Tiger's Driver Club head is moving at an average speed of 122 mph at impact with the ball. Tiger uses a soft-covered three piece golf ball. My source says he uses the Titleist Pro 100. Others say he also uses the Titleist Pro 90. Tiger has a 35-inch sleeve length. (I know everything!) Tiger has a 28-inch waist size. (He's much stronger than he looks!) Tiger's Golf Coach: Butch Harmon Tiger's Agent: Hughes Norton of International Management Group Most Recent Award: ESPY (ESPN) Award "Breakthrough Athlete of the Year" Tiger is working on 2 golf books with Warner-Books he's getting paid $2.2 Million for them. Tiger's first professional win was the 1996 Las Vegas Invitational. He won $297,000. Tiger's Girlfriend: NONE. Actually, rumor has it that Tyra Banks (The SuperModel) is interested in him. Tiger Woods :: essays research papers Tiger Woods Tiger's Real Name: Eldrick Woods. The nick-name "Tiger" was given to him by his father. It's the same nick-name of a South Vietnamese combat buddy, Nguyen Phong, who saved Tiger's father's life a few times in the Vietnam War. Rumor had it that Tiger was planning to official change his name to Tiger Woods when he turned 21 this past December but sources say he didn't do it for some reason. Tiger's Dad: Green Beret Lieutenant Colonel Earl Woods served 2 Tours of Duty in the Vietnam War. Tiger's Mother: Kultida (Tida) Woods. Her maiden name is Kultida Punsawad. Tiger's parents met in Bangkok, Thailand. They got married in 1969. Tiger Born: December 30, 1975 Long Beach, California. Tiger now lives in a new home in Isleworth, Florida. Near the west side of Orlando. Tiger moved to Florida because of the great golf weather and because he is always flying and time zone changes tired him out as he alway lost time when having to fly back to California. Tiger's Ethnicity: African, Thai, Chinese, American Indian, and European. Tiger's Religion: Tiger believes in Buddism. Not every aspect, but most of it. Tiger was 11-months old when he first started swinging a sawed off golf club in his garage. Some sources say he was actually 10-months old. Tiger's Education: In the 7th grade Tiger had a GPA of 3.86! (Now there's the real important stuff.) Tiger spent 2 years at Stanford University in California majoring in Business. Tiger has 2 half brothers and 1 half sister from his fathers first marriage. Tiger loves McDonalds (CheeseBurgers) and Taco Bell. Tiger's Caddy (Guy who carries Tiger's clubs for him): Mike "Fluff" Cowan, used to caddy for another pro, Peter Jacobsen. Tiger's Driver (Big Golf Club) is only 43-inches long, an inch shorter than most clubs used by other professionals. Tiger's Driver Club head is moving at an average speed of 122 mph at impact with the ball. Tiger uses a soft-covered three piece golf ball. My source says he uses the Titleist Pro 100. Others say he also uses the Titleist Pro 90. Tiger has a 35-inch sleeve length. (I know everything!) Tiger has a 28-inch waist size. (He's much stronger than he looks!) Tiger's Golf Coach: Butch Harmon Tiger's Agent: Hughes Norton of International Management Group Most Recent Award: ESPY (ESPN) Award "Breakthrough Athlete of the Year" Tiger is working on 2 golf books with Warner-Books he's getting paid $2.2 Million for them. Tiger's first professional win was the 1996 Las Vegas Invitational. He won $297,000. Tiger's Girlfriend: NONE. Actually, rumor has it that Tyra Banks (The SuperModel) is interested in him.

adolescent depression Essay -- essays research papers

Depression is a disease that afflicts the human psyche in such a way that the afflicted tend to act and react abnormally toward others and themselves. Adolescent depression is greatly under diagnosed, and leads to serious difficulties in school, and personal adjustment. The reason why depression is often overlooked in children is because children are not always able to express how they feel. Therefore, teachers should be trained in dealing with depressed youths, and to advise the parents of the child to seek professional treatment. School is the place where children spend most of their waking hours learning, socializing, and growing. A child needs to be mentally healthy in order to learn properly, and sometimes problems arise at home, with friends, or with themselves. These problems need to be noticed, and talked about. Teachers have to pay attention to adolescents’ behavioral patterns, and work with the child on a one to one basis. The child can then open up and talk freely with the teacher about anything that is on their mind. Learning disabilities or conduct disorder can put a child in greater risk of depression. Therefore, treating one problem and ignoring the other will not help the child overcome their difficulties (Fassler 63). Family must also play a major role in helping their depressed adolescent. Until the last decade, the commonly held view has been that depression affected persons in their middle years, and did not occur in childhood or adolescence. A lot has changed in the past decade. Due to systematic followup studies of children under treatment, and depressed parents, the onset of depression occurs during adolescence, and must be treated during adolescence (Weissman 210). Depression has a wide range of symptoms, from being sad or mad to withdrawal from others, or lashing out at others. Symptoms of youth depression are often masked. Instead of expressing sadness, teenagers may express boredom and irritability, or may choose to engage in risky behaviors. Other emotional problems make it hard to recognize depression in a child, but usually overlap with depression. Attention Deficit Disorder (ADHD), is a neurochemical problem which makes it difficult for a child to pay attention or focus. These children are very fidgety, have trouble sitting still, and may interrupt others. New research suggests that out of 1,700 adolescents with this d... ...ants work by allowing certain neurotransmitters to accumulate in the central nervous system. They are given to elevate mood, counter suicidal thoughts, and increase the effectiveness of psychotherapy (Weissman 195). Prescribing antidepressants to the young raises thorny issues. There is not an objective test for depression, forcing parents and physicians to decide whether a child is clinically depressed or simply riding the roller coaster emotions of growing up. Critics worry about aggressive marketing tactics and consequent overuse. Antidepressants often are used daily for many years, yet researchers haven’t conducted long term studies to see how the chemicals affect still growing bodies. Within ten years, doctors are reaching for the ability to pinpoint the causes of distress, make treatments more specific, hopefully to the point of where the first episode of depression in kids can be pointed out and treated (Koch 608). Until we have more research to prove the safeness of antidepressants among growing children, and more ideas of htow our brain actually works, the best we as a society can do is educate our children through resilliance to help depressed kids the best way we can.

Visionary Leadership In Health Health And Social Care Essay

In much of the underdeveloped universe, there is a broad spread between what has been achieved and what is desired in wellness. Technologies are available to turn to the assorted wellness concerns which may assist in accomplishing the many health-related ends. But this has non happened. The World Health Organisation ‘s ( WHO ) Framework for Action[ 1 ]underscores the importance of beef uping wellness systems to better wellness results. There is a demand to stress the function of establishment edifice in wellness systems in so that entree and quality of available wellness services can be improved[ 2 ]. However, a losing piece of this triangulation of critical factors for accomplishing coveted wellness results may good be found in a airy leading. In Section Two of this chapter, a instance is made for beef uping leading in wellness as the success in bettering wellness has been unequal. Advancement has been slow in accomplishing several health-related Millennium Development Goals ( MDGs ) every bit good as turn toing catching or non-communicable diseases or wellness sector reforms. Most reappraisals of advancement have showed a deficiency of leading and political will, and argued for greater leading that could take to enhanced policy attending and resources which would ensue in targeted effectual plans or accomplishing planetary criterions such as the Millennium Development Goals ( MDGs ) . The demand for beef uping leading is non new or limited to developing states. In 1994, Milbank Memorial Fund organized a meeting around â€Å" leading in public wellness †[ 3 ]. In the debut of the study, Daniel M. Fox and William L. Roper sum up the positions of participants and writers as follows: The writers of these documents agree that jobs of leading contribute to the trouble of doing and implementing policy to better the wellness of the American populace. By leading they mean the capacity of professionals to work efficaciously during long callings in a assortment of organisations that command resources and favourable attending from elected functionaries and the general populace. The writers, along with many of their co-workers among senior public wellness professionals, believe that more effectual leading would better the interlingual rendition of bing cognition about the bar and control of disease into policies that lead to longer and healthier lives. Leaderships can do a difference, as discussed in Section Three of this chapter. A instance of a leader doing a difference in the operation of wellness Centre in a province in India is presented. Many such illustrations abound in the literature[ 4 ]. A recent illustration of leading ‘s function in Senegal ‘s determination to offer free wellness attention is discussed. What do leaders necessitate to make? While a deficiency of equal resources is frequently mentioned as a cardinal barrier to accomplishing better consequences but illustrations in Section Four contradict this. We foremost discuss an illustration where a adult female ‘s life was saved despite gestation complications. The experience of Sri Lanka with cut downing maternal mortality shows what can be achieved in resource-constrained scenes. Similarly, several states have achieved singular success in change by reversaling or forestalling spread of HIV including Thailand, Uganda and Senegal. Practices which led to their success have been analyzed by UNAIDS. We map these patterns through a leading position taking to results of shared vision, aligned values, coordinated practices/ behaviours and leveraged resources of the wellness system. This is the result leaders need to accomplish.Inadequate Progress in Bettering Health: Case for Strengthened LeadershipThe Millennium Development Goal sIn 2000, the 189 United Nations Member States met at the Millennium Summit and adopted eight ends and 18 marks to battle poorness, hungriness, disease, favoritism against adult females, debasement of land, and illiteracy. The universe development community is challenged to accomplish MDGs by 2015. The Millennium Declaration ( paras 11 and 12 ) provinces[ 5 ]: â€Å" We will save no attempt to liberate our fellow work forces, adult females and kids from the abject and dehumanizing conditions of utmost poorness, to which more than a billion of them are presently subjected. We are committed to doing the right to development a world for everyone and to liberating the full human race from privation. We resolve hence to make an environment – at the national and planetary degrees – which is contributing to development and to the riddance of poorness. † Three of the eight MDGs are wellness related ends ( Table 1 ) : kid mortality ( MDG 4 ) , maternal wellness ( MDG 5 ) and HIV/AIDS ( MDG 6 ) . In add-on, gender ( MDG 3 ) is a cross-cutting issue that impacts many wellness issues including the three above. Other MDGs such as poorness and instruction have a strong correlated relationship with the societal determiners of wellness. Table 1. The Millennium Development Goals No Goals 1 Eradicate utmost poorness and hungriness 2 Achieve cosmopolitan primary instruction 3 Promote gender equality and empower adult females 4 Reduce kid mortality 5 Improve maternal wellness 6 Combat HIV/AIDS, malaria and other diseases 7 Ensure environmental sustainability 8 Develop a planetary partnership for development Beginning: UN. The Millennium Development Goals Report 2011Inadequate Progress towards Health Millennium Development GoalsA speedy reappraisal in 2004 reveals that most states were non on path to make wellness related MDGs. Harmonizing to the World Bank[ 6 ], South Asia was off path on six ends: gender equality, cosmopolitan primary school completion, kid mortality, maternal mortality, catching diseases and sanitation. East Asia and the Pacific part as a whole were away path on kid mortality, maternal mortality and catching diseases. Merely about a 4th of all states in the South and East Asia and the Pacific were on path to accomplish under-five mortality rate where merely 9.7 per centum people in South Asia and 17.4 per centum people in East Asia and the Pacific part live in these states. This state of affairs is even worse for maternal mortality, where less than 15 per centum of the states were on path to make this end. Although recent estimations for kid mortality vary, appraisals have highlighted that several states are off-track to accomplish the MDG 4 which calls for a two-thirds decrease in mortality in kids younger than 5 old ages between 1990 and 2015. It is estimated that world-wide mortality in kids younger than 5 old ages has dropped from 11.9 million deceases in 1990 to 7.7 million deceases in 2010, a per twelvemonth diminution of approximately 2.1 % compared to 4.4 % per twelvemonth needed to accomplish MDG 4[ 7 ]. Examination of distribution of annual rates of alteration in under-5 mortality shows that the MDG 4 mark of decrease rate of 4.4 % per twelvemonth corresponds to public presentation of states at the 67 percentile degree ; clearly a stretch mark. This distribution of advancement for kid mortality besides highlights that explosions of rapid diminution are possible. The survey by Rajratnam et Al. ( 2010 ) suggests that, â€Å" For illustration, 66 states have decreased child mor tality by more than 30 % in merely 5 old ages during the period of this survey † . Such singular diminution provides hope that accelerated advancement is possible. These robust estimations of mortality in kids younger than 5 old ages show that accelerated diminutions are happening in several low income states. These positive developments suggest that the advancement can be accelerated in hapless states but may necessitate to turn to leading challenges taking to heighten policy attending and resources which would consequences in targeted effectual plans. The MDG 5 purposes to better maternal wellness with a end of cut downing maternal mortality ratio ( MMR ) , figure of maternal deceases per 100,000 unrecorded births, by 75 % between 1990 and 2015. It therefore seeks to accomplish a 5.5 % one-year diminution in MMR from 1990. The recent UN study[ 8 ]estimated that globally the one-year per centum diminution in MMR between 1990 and 2008 was merely 2.3 % , less than half of what is needed to accomplish the MDG 5. An estimated 358,000 maternal deceases occurred worldwide in 2008, a 34 % diminution from the degree of 1990. The UN Report goes on to state, â€Å" The modest and encouraging advancement in cut downing maternal mortality is likely due to increased attending to developing and implementing policies and schemes aiming increased entree to effectual intercessions. Such attempts need to be expanded and intensified to speed up advancement towards cut downing the still really broad disparities between developing and developed states . † We will subsequently on discourse how Sri Lanka was able to halve their MMR in approximately 7 to 10 old ages and associate it to how leading challenges were addressed. Advancement at this gait in cut downing MMR would hold been equal to accomplish the MDG 5. This clearly shows that much needed leading was non forthcoming. Nowhere is the influence of leading more seeable than for HIV/AIDS plans, peculiarly by people populating with HIV ( PLHIV ) . The consequences are seeable in advancement towards a mark of MDG 6 which aims to â€Å" Combat HIV/AIDS, malaria and other diseases. † The UN study[ 9 ]on advancement towards MDG 6 suggests that against the mark – to halve infections by 2015 and get down to change by reversal the spread of HIV/AIDS – the spread of HIV appears to hold stabilized in most parts, and more people on antiretroviral intervention ( ART ) are lasting longer. The study says, â€Å" The latest epidemiological information indicates that, globally, the spread of HIV appears to hold peaked in 1996, when 3.5 million people were freshly infected. By 2008, that figure had dropped to an estimated 2.7 million. † However, much more is required for quickly cut downing the new infections. Advancement is besides seeable towards the 6th mark – have halted by 2015 and begun to change by reversal the incidence of malaria and other major diseases – mostly driven by external attending and resources as evinced by formation of the Global Fund to Fight AIDS, TB and Malaria. The UN study says, â€Å" Sustained malaria control is cardinal to accomplishing many of the MDGs, and available informations show important advancement in scaling up bar and intervention attempts. † The study concludes, † more attending demands to be given to guaranting success in big states that account for most malaria instances and deceases if the MDG mark is to be reached. † The external influence on big states is likely to be restrained and more vigorous in-country leading is needed to turn to disease load due to malaria. The advancement on TB is edging frontward as incidence rate per capita continues to worsen easy. The UN study concludes, â€Å" If current tendencies are sustained, the universe as a whole will hold already achieved the MDG mark of halting and change by reversaling the incidence of TB in 2004. † However, because of deficiency of entree to high quality attention, TB remains a 2nd of import cause for the figure of people it kills. In 2008, 1.8 million people died from this disease. The MDGs passed the 12th twelvemonth grade in 2012 and there are three old ages to travel before the mark twelvemonth 2015. There has been progress but it has been uneven and patchy. For case, where there have been motions towards accomplishments of MDG marks, there was grounds that leading was vigorous and contributed towards actions for coveted wellness results. So, this is the chance and leading challenge for accomplishing MDGs by 2015.Non-Communicable DiseasesAlthough no specific MDGs were set for non-communicable diseases ( NCDs ) , they are a cause of the bulk of deceases, and the planetary disease load of NCDs is increasing. The Lancet NCD Action Group and the NCD Alliance say[ 10 ]that there is a demand to make a sustained planetary engagement against premature deceases and preventable morbidity and disablement from NCDs, chiefly bosom disease, shot, malignant neoplastic disease, diabetes and chronic respiratory diseases. It proposed five overarching precedence actions for the response to the crisis – leading, bar, intervention, international cooperation, and monitoring and answerability – and the bringing of five precedence intercessions – baccy control, salt decrease, improved diets and physical activity, decrease in risky intoxicants intake, and indispensable drugs and engineerings. The study goes on to state, â€Å" The first cardinal action for success is strong and sustained political leading at the higher national and international degrees†¦ .. Individual title-holders and politicians will besides necessitate to take a leading function. The wellness sector has a prima function in reacting to NCDs but many other authorities sectors including finance, agribusiness, foreign personal businesss and trade, justness, instruction, urban design and conveyance, have to be portion of the whole-of-government response, along with civil society and private sector. † Clearly the wellness plan leading of NCDs would hold to travel beyond their zone of influence to these other sectors.Health SectorHealth sector is confronting many challenges due to medical progresss every bit good as rapid epidemiological and economic passages, although their nature and strength vary from state to state. All wellness systems are fighting to incorporate costs while bettering wellne ss equity. Such a state of affairs, in bend, poses many challenges for leaders of wellness sector. An independent Commission on the Education of Health Professionals for the twenty-first Century called for a 3rd coevals of wellness professionals that should be system-based to better the public presentation of wellness systems[ 11 ]. The acquisition of wellness professionals need to travel from enlightening to formative to transformative acquisition. Enlightening acquisition is about geting cognition and accomplishments. Formative acquisition is about socialising pupils around values ; its intent is to bring forth professionals. Transformative acquisition is about developing leading attributes ; its intent is to bring forth enlightened alteration agents. The ultimate intent is to guarantee cosmopolitan coverage of the high quality comprehensive services that are indispensable to progress chance for wellness equity within and between states. Health sector reforms require non merely top degree political leading but besides leading of wellness sector at assorted degrees. This calls for leading to do a difference in wellness and, thereby, accelerate advancement in accomplishing MDGs.Leaderships Can Make a DifferenceLeaderships can make itCase study 1: Chainpur Primary Health Centre, Jharkhand, India The Chainpur primary wellness Centre ( PHC ) is located about three kilometres from the territory infirmary in Palamu territory of Jharkhand province in India[ 12 ]. In 2006, the PHC was in bad form. Grass had grown in the PHC compound and the manus pump had rusted from non-use. Very few people used the PHC services. Dr. A, medical officer in-charge ( MOIC ) , and his co-worker, Dr. G felt that non much could be done. â€Å" Who will come to Chainpur when you can travel to territory infirmary in 20 proceedingss? â€Å" , they said to a sing squad from an academic institute to discourse engagement of Dr. A in a leading development and organisation effectivity plan ( LDOE ) being launched with support from a giver. Despite his reserves, Dr. A agreed to take part. Through two round tables of preparation and during follow-up by LDOE squad, several thoughts for betterment were discussed and routinely rejected as it was felt that â€Å" non much could be done † . However, Drs. A and G began to experience that something should be done. As a portion of the preparation, Dr. A participated in advanced leading preparation in Malaysia and was inspired by the operation of the Malaysian wellness system during a field visit. Dr. A motivated his co-worker Dr. G that they would seek to better the PHC. As financess were available from the National Rural Health Mission ( NRHM ) , their first effort was to better the so moribund bringing room. Women ‘s feedback was used to better quality of installations and do services user-friendly. For case, payment of inducements for institutional bringing under a national strategy was given before the adult females left for place after bringing. As territory infirmary was nigh, adult females with complications of gestation could be easy referred at that place. Consequently the figure of bringings increased significantly. The layout of outpatient waiting room was improved. Benchs were provided and a little Television and purified H2O dispenser was installed with community part. These and other steps, despite being modest in nature, led the District Health Officer to praise Chainpur PHC and urge other medical officers to see it and detect its operation. A journalist visited Chainpur PHC and wrote about it in a newspaper. This became a theoretical account known as ‘Chainpur Model ‘ in Palamu territory. Take Home Messages on leading: Chainpur PHC What did it take to originate a alteration? What did it take to do a alteration? What were the costs and benefits?Leaderships Can Get It DoneCase Study 2: How did Sierra Leone Provide Free Health Care? On 27 April 2010, Sierra Leone started free wellness attention for pregnant adult females, new female parents, and immature kids. John Donnelly took an in-depth expression at how the war-worn state managed it[ 13 ]. In November 2009, Koroma, the president of Sierra Leone announced at a givers ‘ conference in London that he is originating a free health-care program on 27 April 2010, merely five months off, which coincided with the 49th day of remembrance of the state ‘s independency from Great Britain. Now, one twelvemonth subsequently, the consequences are in: the free health-care program has well increased services for female parents, and peculiarly for kids. The figure of kids treated for malaria, for case, has approximately tripled from the old twelvemonth, a dramatic illustration of how the deficiency of money proved to be a barrier to attention. â€Å" What happened in Sierra Leone was breathtaking † , said Rob Yates, senior wellness economic expert at the UK ‘s Department of International Development ( DfID ) a month after the launch. Yates has advised several authoritiess in Africa on establishing free health-care enterprises. â€Å" In five months, they were able to make a systematic reform in the Sierra Leone wellness system † , he said. â€Å" They had leading that galvanized the whole system. We have n't realized the full importance of what they have done. The planning was more thorough than any I have seen. Other authoritiess can larn from Sierra Leone. † In Sierra Leone, the cardinal factor, harmonizing to those interviewed, was the president: he put the health-care directive at the top of his precedence list. Political will drove the procedure. Although giver community was ab initio loath, they were willing to follow. There were other important factors. The Ministry of Health and Sanitation, which was responsible for execution of the enterprise, was fortunate to hold cardinal leaders in proficient places, such as the main medical officer, the manager of generative wellness services, and the caput of human resources. They took on extra duties at a clip when the ministry was without a curate. This was critical to the success of the free wellness attention program. They motivated people and played the function of wellness diplomat. One of them, although cognizing what had to be done, did non follow a direct nature of taking. It was compromising, warm and friendly. It was, ‘Do you think we could make this? ‘ alternatively of ‘Why the snake pit has this non happened? † Another took on the function of ministry interpreter for free wellness attention. Merely before the launch of free wellness attention, he went on wireless shows and keep imperativeness conferences. Cardinal leaders in the ministry were assigned territories and each travelled to the countries a twosome of yearss before the launch. The attempt to convey free wellness attention to Sierra Leone was non easy or simple, and ministry functionaries readily admit to doing incorrect determinations at assorted points. But to do the enterprise a success, tonss of people worked long hours for months toward a individual end that they believed in. Take Home Messages on leading: Sierra Leone ‘s Free Health Care Plan What and who made the difference? What resources were most important? What were the costs and benefits?Leaderships Know What Needs to be DoneCase Study 3: Woman whose life was saved: Overcoming Adversity at Maternal and Pre-natal Clinic, Tarapoto Regional Health Centre, San Martin[ 14 ] Rosa Diaz Barboza is a occupant of the Tabalosos territory in San Martin. At 18 old ages of age, Rosa was a merrily married adult female settling down to life with her new hubby and life on the farm and anticipating her first kid. Her distant place is located three hours from the closest wellness station, which is merely accessible by pes and even so, when it rains, the route is sometimes wholly out of use and no 1 is able to acquire in or out. However, despite all these geographical troubles, during the first trimester of Rosa ‘s gestation, outreach attempts by the regional wellness Centres were able to acquire to Rosa and she received antenatal instruction and attention. During a everyday prenatal visit, it was discovered that Rosa ‘s gestation could be a high hazard one due to several factors including anaemia. Taking into consideration the possible geographical troubles, deficiency of equipment and qualified staff, Rosa was referred to the wellness Centre in San Juan de Talliquihui where she could be attended to by non merely a nurse but besides a qualified clinical accoucheuse. At the 8th month of her gestation, Rosa and her hubby began the long journey to San Juan which involved a three-hour trek uphill to make the closest route. In San Juan, they stayed with relations and Rosa ‘s hubby picked up uneven occupations to get down salvaging money for the new babe. At the wellness clinic, Rosa was checked every hebdomad and everything seemed to be come oning usually. Nevertheless, clinic staff continuously praised Rosa and her hubby for be aftering in front. In the early hours of 25 June, Rosa began holding labour strivings and the accoucheuse was called instantly who confirmed that she was so in active labour. At 8:30 am, Rosa was transported to the wellness Centre where they were met by the Ob/Gyn Nurse. By 9:30 am, Rosa was ready to give birth but unluckily, the lone comfy bed in the Centre was occupied so, she was forced to give birth on difficult board which made the labour procedure even more painful. At 10:09 am, Luzmirella was born – she took her first breath and allow out a loud cry. She appeared healthy and normal and Rosa seemed to be managing the state of affairs good. Everyone was relieved and Rosa ‘s hubby rapidly ran place for a pillow and cover for his married woman. Forty proceedingss subsequently, the nurse observed that Rosa ‘s placenta had still non been expelled and she was shed blooding somewhat. Concerned by her anterior anaemia diagnosing and, to be on the safe side, she decided to get down the protocol to forestall daze ( low-risk degree ) ( Red ALERT-a really successful series of first assistance protocols for the bar of daze developed by the regional wellness Centre ) and tried to pull out the placenta manually but she was unsuccessful. At that point, she gathered the household members and suggested that they take Rosa to the infirmary in Cunumbuque. This infirmary, located an hr and a half off by auto, has a physician on call 24 hours a twenty-four hours. Initially, Rosa refused to travel stating she would instead decease than be moved in her current status. After bespeaking privateness with his married woman, Rosa ‘s hubby pleaded with her stating if non for him, she had to make it for their kid. At this point, Rosa agreed to the transportation. San Juan is a rural, distant town and as such, community leaders have developed eventuality programs for exigencies. For this state of affairs, they decided to make two things: communicate via CB wirelesss with people populating along the main road to inform them about the exigency and to bespeak a vehicle which can take a piece and, direct person to the infirmary to return with the infirmary ‘s ambulance. Due to the communities ‘ valiant attempts, by 12:30pm, Rosa was on her manner to the infirmary. At this point, she was shed blooding to a great extent and all the nurse could make was go on with protocol, administer injections of saline solution and massage Rosa ‘s venters. Rosa was hectic and non antiphonal, and she slipped in and out of consciousness. At 1:30 autopsy, over 3.5 hours after giving birth, they got Rosa to the infirmary in Cunumbuque. By this clip, she was wholly non-responsive and had lost all centripetal feelings. Doctors at that place instantly transferred her to the operating room where they tried a manual extraction of the placenta, which at this point was half manner out. After 30 proceedingss, the physician decided that Rosa needed specialized attending by a qualified sawbones with the necessary equipment. With IVs in both weaponries to forestall utmost daze due the profuse blood loss, Rosa was transferred once more to the Maternity and Prenatal Clinic and, it was at that place that at 4:00pm, the placenta was eventually extracted and Rosa was given over 4 litres of blood. The physician who finally removed the placenta, said it was due to ALL the actions taken by all the parties involved that saved Rosa ‘s life: from the wellness booster who encouraged Rosa to travel to the wellness station to, the adult male who practically ran all the manner to the infirmary to acquire the ambulance and the nurse who massaged Rosa ‘s belly for 2 hours. The little room where Rosa was instantly moved to was a drab assemblage boulder clay she opened her eyes and asked for her babe. Presently, Rosa and her hubby are be aftering Luzmirella ‘s first birthday party in June. They plan on ask foring all the hospital staff who helped guarantee that Luzmirella, a healthy, boisterous 11 month old can really observe her first and hopefully many more birthdays. Table 1 examines the factors related to the recovery of Rosa. Family/ family, community and authorities wellness system non merely coordinated their responses but besides leveraged resources available to them. These in bend were guided by shared vision about life being cherished and valued maternal wellness.Table 1. Success Factors related to the Recovery of RosaIndividual/ HouseholdCommunityGovernment Health SystemVision Woman ‘s life is cherished Save life when there are gestation complications Save life Valuess Proper wellness attention can salvage life during gestation complications Pregnancy complications need to be addressed Continuum of attention Practices Stay near the wellness installation when gestation was due Implement a eventuality program Health suppliers, nurse, physician all do that is needed Resources Family contributes its resources Community members contributes its labour. Health system uses all available resources The above illustration shows that shared vision, aligned values, coordinated patterns and leveraging resources among individuals/ families, communities and wellness system can cut down maternal deceases. Achieving these is the map of leading as discussed below. Case Study 4: Reducing Maternal Mortality in Sri Lanka[ 15 ] It is good known that engineerings to accomplish health-related ends are available. However, resource deficits are frequently cited as barriers to accomplishing them but the World Bank survey of success of Sri Lanka ( Pathmanathan et. Al. 2003[ 16 ]) in cut downing maternal mortality illustrates importance of wellness systems development and the function of institutional development in bettering entree and quality of available maternal wellness services. The 5th MDGs of bettering maternal wellness has a mark of â€Å" Reducing the maternal mortality ratio by three-fourthss, between 1990 and 2015 † . Based on experiences in Sri Lanka and Malaysia for more than 5 decennaries, the World Bank survey concludes that â€Å" maternal mortality can be halved in developing states every 7 to 10 old ages † . So the above MDG is accomplishable, although the overall advancement in cut downing maternal mortality since the 1890ss, as we saw in Section 2 falls short of the end. What will it take to accomplish this MDG? The Sri Lankan survey shows that maternal mortality decrease is low-cost regardless of income degree and growing rate. The route to maternal mortality decrease fundamentally includes skilled birth attending during child birth, direction of exigencies and complications of gestation and kid birth, and supervising maternal deceases. The critical schemes of wellness systems development used by Sri Lanka for cut downing maternal mortality ratio is shown in Figure 1. It comprised: constructing a foundation for effectual pregnancy attention, taking barriers to entree and bettering use of available installations. The needed institutional alterations in nucleus and complementary establishments are: human resource development and direction, aiming the hapless, constructing a functional referral system, taking barriers to entree furthering community mobilisation, beef uping answerability, and better organisational direction including execution of progressively sophisticated monitoring system. Coincident betterments in back uping establishments through improved conveyance increased seasonably entree. The enabling establishments besides played a function. The early additions in female instruction and the authorization of adult females through the electoral procedure provided an environment that sustained political and managerial committedness to bettering maternal wellness every bit good as improved wellness attention seeking behaviour. Fiscal barriers to pregnancy attention were removed by the authorities ‘s political committedness and society ‘s outlooks of wellness and instruction services to be provided free of charge. Oversight establishments are besides known to hold complemented these attempts synergistically. Civil enrollment of births and deceases was governed by statute law, and maternal deceases were viewed with sufficient concern to justify particular coverage by the Registrar General. Figure 1 shows the conventional position of wellness system development for cut downing maternal mortality. However, as shown in Table 2, these can besides be seen from a leading position of making shared vision, alining values, organizing patterns and leveraging resources among individuals/ families, communities.Figure 1. Conventional Position:Health System Development for Reducing Maternal MortalityThe three schemes are mutualist Resource allotment Establishing solid foundation for effectual pregnancy attention Increasing entree to such attention Targeting the hapless Ensure appropriate use of available services through improved quality Governments can afford to supply the critical elements of pregnancy attention free of charge to the client. Local accoucheuses Supervisory nurse mid-wives backed by referral services for complications of gestation Rural focal point Remove physical, societal and fiscal barriers and foster community mobilisation Supportive supervising Accountability through preparation Better organisational direction including execution of progressively sophisticated monitoring system ‘ Systematic reactivity to public demands and outlooksTable 2: It Can be Done: Leadership PerspectiveUndertakings Household/family Community Health system Create shared vision Female instruction Sophisticated monitoring system and particular coverage Align values Authorization of adult females Political and managerial committedness Systematic reactivity to public demands and outlooks Coordinate patterns Remove physical, societal and fiscal barriers Mobilize community Supervisory nurse-midwives backed by a referral system for complications of gestation Leverage resources Improved conveyance Free of charge servicesLeaderships Know It Can Be Done – Leaderships ‘ Positions To Address HIV/AIDSBelow we discuss three states[ 17 ]which had achieved noteworthy success in battling HIV/AIDS in early phases of AIDS epidemic – Uganda, Senegal and Thailand – which have been documented by UNAIDS as best pattern instance surveies.UgandaUganda is one of the universe ‘s poorer states and one of the most badly affected by the HIV/AIDS epidemic. In 1998, it had 21 million people, with less than 14 % life in metropoliss. The gross national merchandise per capita was tantamount to about US $ 240. Entire HIV prevalence among grownups was over 8 % . Fortunately, Uganda is besides one of the African states where the HIV epidemic was recognized comparatively early and so prevention attempts were started on a national degree.[ 18 ] In 1986, the President publically acknowledged the state ‘s HIV/AIDS job and made a committedness to mobilising attempts against it. A national budget for the AIDS plan was established early in the epidemic. The state adopted a multi-sectoral attack. The Uganda AIDS Commission was set up in the Office of the President, and HIV/AIDS control plan were established in several authorities ministries, including the Ministry of Health. Different degrees of society were involved such as political, community and spiritual leaders. The Islamic Medical Association of Uganda supported community instruction on HIV/AIDS throughout the state, including the distribution of rubbers.[ 19 ]Radio messages on HIV/AIDS were broadcast widely. Condom societal selling services, backed by USAID, were implemented countrywide. HIV voluntary guidance and testing was made available extensively and outside the formal health-care service. Uganda ‘s success in HIV bar can be seen from the followers: Percentage of grownups infected declined from a extremum of approximately 14 % to approximately 6 % in 2003. Steep addition in rubber usage – the proportion of work forces who said that they had of all time used a rubber rose from 15 % to 55 % . Among adult females, the sum rose from 6 % to 39 % . Behavior alteration – Percentage sexually experienced work forces at age 18 fell from about 90 % in 1989 to 50 % in 1995.SenegalMuch has been written about the demand to step in early to halt the spread of HIV before it spreads to the general population. Senegal ‘s HIV bar plan has been extended and contains the elements of an effectual plan. There is good grounds that Senegal has maintained one of the lowest rates of infection in sub-Saharan Africa by altering the behaviour of many of its citizens.[ 20 ] Like Uganda, Senegal is non a rich state. In 1998, it had 9 million people, with 44 % life in towns. Per capita income was below US $ 600 a twelvemonth. Entire HIV prevalence among grownups was estimated at approximately 1.8 % . Senegal has long emphasized bar and primary wellness attention. Generative wellness and kid wellness are well-established precedences. In add-on, registered sex workers are required to hold regular wellness cheques, and are treated for any curable sexually transmitted infections ( STIs ) that are found. What was the response in Senegal? As in Uganda, politicians in Senegal were speedy to travel against the epidemic once the first instances appeared in the 2nd half of the 1980s. Since 93 % of Senegalese are Muslims, the authorities made attempts to affect spiritual leaders. HIV/AIDS became a regular subject in Friday discourses in mosques, and senior spiritual figures talked about it on telecasting and wireless. Many other degrees of Senegalese society joined in. By 1995, 200 NGOs were active in the response, as were adult females ‘s groups with about half a million members. HIV bar was included when sex instruction was introduced in schools. Parallel attempts reached out to immature people who are non in school. HIV voluntary and confidential guidance and proving were made available. Plans were instantly put in topographic point to back up sex workers to carry their clients to utilize rubber. Sexually Transmitted Infections ( STIs ) moved up the list of wellness precedences. Senegal was one of the first states in Africa to set up a national STI control plan that integrated STI attention into regular primary wellness services. Senegal ‘s success in HIV bar can be seen from the followers: HIV prevalence among pregnant adult females was merely over 1.4 % at the terminal of 1996, with no important tendency over clip. Condom distribution rose from 500,000 pieces in 1988 to 7 million pieces in 1997. Median age at first sex for adult females in 1997 for 25-29 old ages age group was 17.7 old ages but increased to 18.7 old ages for 20-24 old ages age group. Clearly, much in the societal construction and wellness services of Senegal before AIDS favored a successful response. In add-on, strong political committedness and the execution of effectual bar activities helped maintain Senegal ‘s rates of HIV infection among the lowest in sub-Saharan Africa.SiamFew states show the nexus between behaviour and HIV infection every bit clearly as Thailand.[ 21 ]Overall, behavioural alterations have reduced the figure of new HIV infections each twelvemonth from about 143,000 in 1991 to 29,000 in 2000. Thailand has a little over 60 million people, approximately 20 % of whom live in metropoliss. The gross national merchandise per capita was tantamount to about US $ 2700 in 1998. HIV prevalence among grownups was estimated at approximately 1.9 % , with higher prevalence in certain geographical countries and among certain groups. Thailand ‘s HIV prevalence is lower than that of Uganda, but it means a similar figure of people populating with HIV/AIDS. The effectual countrywide bar plan, which began in 1991, included several elements: The Prime Minister chaired the National AIDS Program. The Office of the Prime Minister took an active function in policy treatment, led the national public instruction attempt utilizing government-run mass media ( that is, public, non private ) , and took portion in monitoring. The Parliament established a sub-committee on AIDS. The National Economic and Social Development Board worked closely with the Ministry of Public Health to incorporate the National AIDS Plan into the five-year National Development Plan. The authorities AIDS budget increased drastically during the undermentioned old ages. Each cardinal ministry had its ain AIDS program and budget every bit good as a individual as the AIDS focal point. All provincial governors led the AIDS plan in their several states through the provincial development planning system. The concern community, people populating with HIV/AIDS, spiritual leaders and other community leaders became really involved in lending to policy duologue, resource mobilisation and the local execution of activities. In Thailand, 1991 was the turning point on human rights protection for PLHIV. HIV was removed from the list of diseases that required presentment to the wellness authorization. The prohibition on entry to Thailand of people with HIV/AIDS was lifted. A set of national policy guidelines to protect the rights of PLHIV was issued.[ 22 ] The most dramatic consequence of the national plan, famously known as 100 % rubber plan, can be seen from the followers: Entire figure of people populating with HIV/AIDS decreased from about 750,000 in 1995 to 650,000 in 2000. Work forces aged 15-49 sing sex workers dropped from 19 % in 1990 to 9 % in 1993. Reported figure of STIs in male fell from about 200,000 in 1989 to less than 20,000 in 1994. Consistent rubber usage among sex workers increased from over 50 % in 1990 to about 90 % in 1996.It Can Be Done: Conventional PositionTo show that success can be achieved even in resource-poor scenes, the experiences of these three states with differing civilizations and different degrees of the epidemic are discussed here. Uganda was difficult hit throughout the 1980s, and has had about two million cumulative AIDS-related deceases since so. Senegal, on the other manus, had non been earnestly affected by the epidemic. In Thailand, the epidemic became outstanding merely at the terminal of the 1980s but spread quickly once it took clasp. These are three different state of affairss, but behavioural alteration and some containment of the epidemic were achieved in these three developing states even with resource restraints. What are some indispensable characteristics of effectual plans which are shared by the three states? In each one, national AIDS plans portion a bundle of common characteristics that UNAIDS respects as â€Å" best pattern † , viz. : strong political committedness at the highest degree to covering with the epidemic ( this ensures policies and funding to turn to the epidemic ) ; multi-sectoral attacks to bar and attention and, at authorities degree, engagement by multiple ministries ; multilevel responses ( at national, provincial, territory and community degrees ) ; effectual monitoring of the epidemic and hazard behaviours, and airing of the findings both to better policies and plans and to prolong consciousness ; a combination of attempts aimed at the general population and focused on groups at high hazard, at the same clip ; execution on a big graduated table ; and integrated bar and attention. These actions proved to be effectual because leading was involved. The influence of leaders at different degrees of society in each state – the President/Prime Minister, the ministry functionaries, spiritual and community leaders, and so on – was seen in the bringing of policy waies and plan intercessions harmonizing to the desired or articulated ends and aims. The above actions can be interpreted from the leading perspectives as shown in Figure 2.Figure 2. It Can Be Done: Leadership PerspectiveCreate shared visionUganda: Public recognition, political committedness. Senegal: Political committedness, engagement of spiritual groups. Siam: Engagement of Prime Minister/ Parliamentarians and Provincial Governors.Align Valuess:Uganda: Public recognition, political committedness. Senegal: Political committedness, engagement of spiritual and many other groups including NGOs. Siam: Removing stigma and favoritismCoordinate Practices:Uganda: Multi-sectoral attack, IEC, rubber – societal selling and free distribution, Voluntary guidance and proving centre ( VCT ) . Senegal: Schools, VCT, rubber for sex workers, national STI plan. Siam: Engagement of provincial authorities and concerns.Leverage resources:Uganda: Multi-sectoral attack, political committedness. Senegal: National STI plans. Siam: National and provincial authorities budget, concern Therefore, the success of policies and plans is reflected through leading actions of making a shared vision, alining values, organizing patterns and leveraging resources among the individuals/ families, communities and wellness system, as shown in figure 3 belowFigure 3. The Leadership position for superior consequencesAs the context alterations, the leaders need to continually work on these actions to guarantee sustained advancement. The above mentioned early successes in HIV plans were non needfully sustained in go oning decrease in grownup prevalence of HIV infections. The HIV prevalence in Uganda had stabilized at between 6.5 % and 7 % since 2001. The grownup HIV prevalence remained low in Senegal at 2 % or under. On the other manus in Thailand, the rate of new HIV infections decreased by more than 25 % between 2001 and 2009. Current grownup HIV prevalence is estimated to be near to 1 % , a important diminution from a peak rate of about 2 % in 1995.