Current issue of media Research Paper Example | Topics and Well Written Essays - 1500 words

Current issue of media - Re reckon Paper ExampleTraditional media is hike up divided into two electronic and ingrain media, where electronic media refers to television and radio and print refers to all print media like newspapers and magazines. Digital Media or New media includes the earnings, cellphones and other mobile devices. Like every invention, the media too has its pros and cons. These institutionalize birth to our topic of discussion i.e. current issues in the media and their solutions. Since tralatitious media allows controlled communication of breeding, it serves as a radical of promoting tradition and culture. The reason why traditional media holds such importance is because it targets to the masses. The positive aspect of this media is by faraway greater than that of new media, but, being a mass media it can play a significant position in shaping the minds of the people. Societal aggravations are greatly heated up with the wrong portrayal through with(predica te) the mass media. Thus, it can be said that this is the biggest flaw in the traditional media is the uncontrolled flow of information. This information needs to be monitored carefully as this kind of media ensures wide-spread coverage of the content. On a societal scale, the incorrectness of the content is one issue that has been highlighted for decades now (Garry 215). The nature of programs, even cartoons for that matter, is deemed unhealthy owing to explicit imperceptible messages and violent actions shown in them. However, this comes with a simple solution like selected viewership options, child-locks and so forth Newspapers are by far the safest media as far as keeping the societal harmony and values intact is concerned. The content is super filtered and relatively less aggravating as the other mediums. That being said, Advertising has seen a positive stylus in the recent years. With the clutter of hundreds and thousands of brands, each trying to get their share in the ma rket, there is an addition in the marketing clutter on the traditional mass media. Whether these brands indulge in ethical announce is another debate altogether, but the media should be responsible to ensure that at least misleading merchandise ads and infomercials are not given airtime, as it demonstrates false information which is against the ethics of a media aimed at targeting the masses. With the approach of technology, the birth of the internet, mobile devices etc. have brought about a change in the popularity of the mass traditional media. The importance and mass coverage element is still intact, though there is a rapid electric switch of the people towards other media like e-papers, e-news, websites, social networking sites, blogs etc. Where these media stand for technological advancement, modernity and mobility, there are several issues attached to them as well. The basic change in media has been because of the introduction of two mediums, namely, the internet and the c ellphones. The internet has brought about a positive change in the world through its endless benefits, some of which are absolute connectivity, availability of information on almost every topic in the world, Job search and hiring, interactive Marketing Avenue for companies, readily available product review, online education opportunities, and video conferencing programs like Skype etc. But, like mentioned earlier, everything comes with its pros and cons, so does this highly beneficial media. People can